"Connects CTV sellers with buyers efficiently"
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Updated 3 Days Ago
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3 Advocates
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2 Verified Clients
Nutshell
TheViewPoint connects sellers with buyers in the CTV landscape by automating processes and providing transparency. Sellers can boost revenue through both direct and programmatic deals. Buyers gain access to premium inventory, bypassing unnecessary middlemen. This connection optimizes ad budgets and enhances operational efficiency.
In Detail
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theviewpoint's Website Claims...
A summary of the claims made on theviewpoint's website as noticed by our bot, Vinny.
Unlock opportunities and automation
TheViewPoint claims that its technology connects supply and demand partners, offering cutting-edge solutions for unprecedented automation.
Maximize revenue and demand
TheViewPoint claims that sellers can maximize revenue through industry-leading monetization features and access unique demand from top partners.
Direct access to publishers
TheViewPoint claims that buyers have a direct route to premium publishers, bypassing middlemen to optimize budget and access premium inventory.
Case Studies
Enhanced monetization through integration, pricing, and analytics solutions.
45%
eCPM increase achieved
600
Unique apps on major platforms
Situation
Monetization Challenge and Integration Need
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VlogBox needed to boost monetization revenues.
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Operational expenditures and inventory scale issues existed.
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Tech integration and partnerships were essential.
VlogBox, a global video content distribution and monetization platform with over 600 unique applications, faced significant challenges in increasing their monetization revenues due to decreased operational expenditures, increased inventory scale, and the need for higher fill and bid rates. They sought a seamless integration with a tech solution that could establish solid direct partnerships with global programmatic advertisers.
Task
Tailor Solutions for VlogBox Needs
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Design a tech suite for VlogBox.
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Ensure transparent pricing and revenue growth.
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Develop custom reporting API and UI.
The task at hand for TheViewPoint was to mold a tech suite capable of comprehensively addressing VlogBox's specific demands. These included providing transparent pricing, ensuring monetization revenue growth, and complying with COPPA advertisement standards. Additionally, the need for bespoke-tailored reporting API, user interface, and harmonized system features was identified, all in the context of a partnership that encourages direct programmatic advertising connections.
Action
Implementing Solutions and SDK Integration
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Implemented a transparent flat fee pricing model.
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Integrated proprietary SDK for smooth operations.
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Enhanced reporting with TheViewPoint’s analytics.
TheViewPoint meticulously designed and implemented ready-made tools that fully met VlogBox's requirements. They introduced a flat fee pricing model to provide clarity and transparency, enabling VlogBox to accurately forecast operational costs. The integration involved a proprietary SDK and TheViewPoint's analytics turned into an API within the VlogBox platform, streamlining the processes of reporting and analytics and fulfilling the need for accurate, efficient data interpretation.
Result
Increased eCPM Rates and Improved Efficiency
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Achieved higher eCPM rates successfully.
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Enhanced operational and monetization efficiency.
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Met and exceeded partnership objectives.
By Q4 2020, TheViewPoint successfully elevated the eCPM rates for VlogBox, driven by the implemented strategies. The comprehensive integration of TheViewPoint’s solutions, which included a systematic SDK merger and refined API analytics, significantly enhanced VlogBox's ability to monetize its inventory efficiently. This led to a marked improvement in achieving their operational and business goals, highlighting fruitful results for both companies involved in this strategic partnership.
Keywords
VLOGBOX
THEVIEWPOINT
MONETIZATION
CTV/OTT
ECPM
SDK INTEGRATION
COPPA COMPLIANT
PROGRAMMATIC ADVERTISERS
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