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Comparison Emarsys vs. Freshworks Customer Service & Experience Vendor Comparison

Emarsys and Freshworks are Clientelling and CRM vendors.

emarsys.com
Emarsys AI-driven personalized omnichannel customer engagement platform. They focus on Customer Engagement & Personalization and Omnichannel & Customer Engagement.

freshworks.com
Freshworks AI-powered customer and IT service management solutions They have no reported specialities.

Emarsys or Freshworks?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Emarsys

"AI-driven personalized omnichannel customer engagement platform."
Focused on Customer Engagement & Personalization and Omnichannel & Customer Engagement .
SAP Emarsys provides AI-driven personalized omnichannel marketing tools for diverse industries. It integrates multiple channels like email, SMS, and web for individual customer targeting. The platform uses customer data effectively while offering marketing automation and detailed analytics. Its native loyalty solution further strengthens customer-brand relationships.

Key Features & Benefits

Higher channel adoption
SAP Emarsys claims that organizations using their platform experience higher channel adoption, greater productivity, and reduced IT costs.
Impressive customer reach
SAP Emarsys claims that John Frieda achieved 4X greater customer reach through their product launch using their platform.
Award-winning technology
SAP Emarsys claims that for the sixth year, it is a leader in the Gartner Magic Quadrant for Personalization Engines.

Freshworks

"AI-powered customer and IT service management solutions"
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Freshworks provides straightforward AI-driven tools to manage customer and IT services efficiently. These tools cut through typical service delivery complexities, freeing up marketers to focus on strategic initiatives rather than operational headaches. It’s about simplifying tasks, improving responsiveness, and maximizing resources with automation.

Key Features & Benefits

Effortless customer support
Freshworks claims that Freshdesk provides effortless service and support, delighting both customers and agents.
Intuitive, integrated IT management
Freshworks claims that Freshservice offers modern and intuitive IT service management for seamless operations.
AI-powered productivity boost
Freshworks claims that Freddy AI enhances productivity by offering always-on, conversational service solutions.
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