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emarsys.com

Emarsys

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"AI-driven personalized omnichannel customer engagement platform."

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Nutshell

SAP Emarsys provides AI-driven personalized omnichannel marketing tools for diverse industries. It integrates multiple channels like email, SMS, and web for individual customer targeting. The platform uses customer data effectively while offering marketing automation and detailed analytics. Its native loyalty solution further strengthens customer-brand relationships.

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Emarsys's Website Claims...
A summary of the claims made on Emarsys's website as noticed by our bot, Vinny.
Higher channel adoption
SAP Emarsys claims that organizations using their platform experience higher channel adoption, greater productivity, and reduced IT costs.
Impressive customer reach
SAP Emarsys claims that John Frieda achieved 4X greater customer reach through their product launch using their platform.
Award-winning technology
SAP Emarsys claims that for the sixth year, it is a leader in the Gartner Magic Quadrant for Personalization Engines.
Case Studies
Strategic marketing increased John Frieda's product launch success.
The most accurate case study for Emarsys
4X
Incrementally more contacts reached
88%
Purchased two or more products
Situation
Launching New Product with Challenges
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John Frieda launching ULTRAfiller+ line.
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Challenges included market saturation and audience reach.
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Goals focused on personalization and order increases.
John Frieda, aiming to launch their ULTRAfiller+, faced the typical hurdles of market saturation for haircare products and the challenge of reaching a broad audience effectively. Their goal was to refine customer communications, increase order volumes through personalized messaging, and align this with their lifecycle marketing efforts. Through a strategic partnership with Emarsys, they sought to deepen understanding of their audience, implement effective segmentation strategies, and utilize automation to nurture both current and future customers.
Task
Formulate and Implement Omnichannel Plan
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Design omnichannel strategy via Emarsys.
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Utilized AI-driven personalized campaigns.
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Integrated cross-channel communications seamlessly.
With the goal in mind, John Frieda had to formulate a comprehensive strategy that emphasized the use of Emarsys's customer engagement platform to deliver personalized, AI-driven campaigns. This not only involved generating awareness but also enhancing conversion rates through tailored lifecycle marketing. Their task was to seamlessly integrate various communication channels, from the initial touchpoints in digital ads to nurturing via automated emails, all aspects designed to educate and attract potential and existing customers.
Action
Execute Targeted Marketing Tactics
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Executed automated and lifecycle marketing.
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Targeted exclusive offers to key segments.
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Optimized emails with CTAs and dynamic content.
John Frieda, in collaboration with Blue Wheel, executed a multi-step marketing plan leveraging Emarsys's tools. They started by auditing their assets and employing marketing automation for lifecycle strategies. Email campaigns were optimized with dynamic content, focusing on clear calls-to-action. Customer data was utilized to segment audiences effectively. Awareness was driven via direct-to-consumer engagement prior to retail launches, and exclusive offers were tested on overlapping segments to maximize reach and drive initial high-impact impressions.
Result
Substantial Growth and Consumer Engagement
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4x increase in contact reach achieved.
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88% repeat purchase rate from customers.
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Improved conversion rates and set future precedents.
The result of these concerted efforts was remarkable: John Frieda achieved a 4x increase in contact reach and an 88% repeat purchase rate among early adopters, showcasing the ULTRAfiller+ line's success. Additionally, their conversion rates improved significantly, with a noteworthy 4.2x rate compared to average figures. The structured approach put Emarsys's capabilities to the test, leading to a smooth transition into both online and retail marketplaces, effectively setting a precedent for future product launches.
Keywords
OMNICHANNEL MARKETING
AI-DRIVEN PERSONALIZATION
LIFECYCLE MARKETING
CUSTOMER ENGAGEMENT
EMAIL AUTOMATION
JOHN FRIEDA
EMARSYS PLATFORM
CONSUMER PRODUCTS
Customer Service & Experience Q & A
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Emarsys
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