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Comparison Emarsys vs. Parla Customer Service & Experience Vendor Comparison

Emarsys and Parla are Clientelling and CRM vendors.

emarsys.com
Emarsys AI-driven personalized omnichannel customer engagement platform. They focus on Customer Engagement & Personalization and Omnichannel & Customer Engagement.

parlaretail.com
Parla Simplifying retail data analytics for marketing insights. They have no reported specialities.

Emarsys or Parla?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Emarsys

"AI-driven personalized omnichannel customer engagement platform."
Focused on Customer Engagement & Personalization and Omnichannel & Customer Engagement .
SAP Emarsys provides AI-driven personalized omnichannel marketing tools for diverse industries. It integrates multiple channels like email, SMS, and web for individual customer targeting. The platform uses customer data effectively while offering marketing automation and detailed analytics. Its native loyalty solution further strengthens customer-brand relationships.

Key Features & Benefits

Higher channel adoption
SAP Emarsys claims that organizations using their platform experience higher channel adoption, greater productivity, and reduced IT costs.
Impressive customer reach
SAP Emarsys claims that John Frieda achieved 4X greater customer reach through their product launch using their platform.
Award-winning technology
SAP Emarsys claims that for the sixth year, it is a leader in the Gartner Magic Quadrant for Personalization Engines.

Parla

"Simplifying retail data analytics for marketing insights."
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Parla Retail helps marketers cut through the noise by offering a straightforward analytics platform. It unravels retail data into clear, actionable insights. Users can dive into trends, customer behaviors, and sales metrics without the jargon. It’s about making sense of data quickly to drive marketing decisions.
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