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Comparison theviewpoint vs. Cadent Connected TV (CTV) Vendor Comparison

theviewpoint and Cadent are Connected TV (CTV) vendors.

theviewpoint.com
theviewpoint Connects CTV sellers with buyers efficiently They have no reported specialities.

cadent.tv
Cadent Connects brands with consumers through predictive AI. They have no reported specialities.

theviewpoint or Cadent?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

theviewpoint

"Connects CTV sellers with buyers efficiently"
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TheViewPoint connects sellers with buyers in the CTV landscape by automating processes and providing transparency. Sellers can boost revenue through both direct and programmatic deals. Buyers gain access to premium inventory, bypassing unnecessary middlemen. This connection optimizes ad budgets and enhances operational efficiency.

Key Features & Benefits

Unlock opportunities and automation
TheViewPoint claims that its technology connects supply and demand partners, offering cutting-edge solutions for unprecedented automation.
Maximize revenue and demand
TheViewPoint claims that sellers can maximize revenue through industry-leading monetization features and access unique demand from top partners.
Direct access to publishers
TheViewPoint claims that buyers have a direct route to premium publishers, bypassing middlemen to optimize budget and access premium inventory.

Cadent

"Connects brands with consumers through predictive AI."
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Cadent helps marketers unify digital and TV media for impactful campaigns. Their AI predicts and models outcomes in real-time. It dynamically adapts strategies for better performance. With Cadent, marketers can easily onboard data and reach 125M households, optimizing campaigns across every channel.

Key Features & Benefits

Largest independent solutions provider
Cadent claims that it offers the largest independent solutions for converged TV advertising, integrating digital and linear media effortlessly.
Audience targeting expertise
Cadent claims that its Aperture Platform allows precise audience targeting, facilitating seamless household-level engagement across screens.
Objective and flexible partnerships
Cadent claims that it provides objective, flexible partnerships as leading omnichannel video experts, ensuring unparalleled connectivity.