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Comparison theviewpoint vs. Locality Connected TV (CTV) Vendor Comparison

theviewpoint and Locality are Connected TV (CTV) vendors.

theviewpoint.com
theviewpoint Connects CTV sellers with buyers efficiently They have no reported specialities.

locality.com
Locality Helps marketers with local video ad targeting. They have no reported specialities.

theviewpoint or Locality?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

theviewpoint.com
Full Blurb

theviewpoint

"Connects CTV sellers with buyers efficiently"
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TheViewPoint connects sellers with buyers in the CTV landscape by automating processes and providing transparency. Sellers can boost revenue through both direct and programmatic deals. Buyers gain access to premium inventory, bypassing unnecessary middlemen. This connection optimizes ad budgets and enhances operational efficiency.

Key Features & Benefits

Unlock opportunities and automation
TheViewPoint claims that its technology connects supply and demand partners, offering cutting-edge solutions for unprecedented automation.
Maximize revenue and demand
TheViewPoint claims that sellers can maximize revenue through industry-leading monetization features and access unique demand from top partners.
Direct access to publishers
TheViewPoint claims that buyers have a direct route to premium publishers, bypassing middlemen to optimize budget and access premium inventory.
locality.com
Full Blurb

Locality

"Helps marketers with local video ad targeting."
.
Locality simplifies reaching key audiences in target markets with local streaming and broadcast ads. They're leveraging consumer data for far-reaching campaigns across DMAs. This tool merges streaming and broadcast for wider reach, uses detailed audience insights, and offers centralized ad management—no buzzwords, just practical tools.

Key Features & Benefits

Largest advertising inventory access
Locality claims that it provides the largest source of local streaming and broadcast advertising inventory in the U.S., ensuring unparalleled reach.
Expert in local targeting
Locality claims that it can precisely identify and target audiences down to households, enhancing the efficiency of advertising campaigns.
Proven industry recognition
Locality claims that it has received top industry awards for best-performing media sales organization and achievements in streaming and broadcasting.
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