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Comparison TripleLift vs. Basis Demand Side Platforms (DSP) Vendor Comparison

TripleLift and Basis are Demand Side Platforms (DSP) vendors.

triplelift.com
TripleLift Transforms creative assets into engaging advertising experiences. They have no reported specialities.

basis.com
Basis Automates digital advertising processes for efficiency gains. They have no reported specialities.

TripleLift or Basis?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Basis

"Automates digital advertising processes for efficiency gains."
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Basis Technologies streamlines digital ad campaigns by uniting teams and automating workflows. It connects disparate systems, simplifies billing, and integrates various ad channels into a single platform. Users see increased productivity, reduced manual steps, and faster media operations, all essential for today's complex advertising landscape.
10 Operational Details
Who are your typical customers?
Enterprises
Large businesses
Medium businesses
What verticals do your typical customers belong to?
Retail & E-commerce
Technology & Software
Healthcare & Life Sciences
How do you collect and monitor consumers and their data?
Cookies
API
Behavioral
Is your platform CCPA and GDPR compliant?
Yes
What is your standard 'time-til-live' for clients?
Days
What does a client need to install to start using your service?
Provide data
How do you provide customer service?
Dedicated account manager
Live chat
Email support
How do brands measure the success of a campaign using your platform?
Performance
Customer Engagement
Brand Awareness
What integrations do you offer?
CDPs
Digital Advertising
Measurement
What is your pricing model?
Performance-based pricing

Key Features & Benefits

Increased Productivity
Basis Technologies claims that its platform increases workforce productivity by 30% by reducing time, steps, and errors.
End-to-End Automation
Basis Technologies claims that its platform automates the entire digital advertising process from planning to measurement.
Centralized Collaboration
Basis Technologies claims that its centralized system enhances collaboration by connecting teams, vendors, and documents.

TripleLift

"Transforms creative assets into engaging advertising experiences."
.
TripleLift converts basic ads into interactive formats optimized across digital channels, including web and CTV. It leverages real-time data to enhance ad engagement and impact, helping marketers navigate the complexities of today’s digital landscape. This approach aims to bridge media with data for measurable advertising results.

Key Features & Benefits

Embraces economic inclusion
TripleLift claims that their NMSDC minority-owned certification helps fulfill diverse spending goals in media.
Offers premium ad formats
TripleLift claims that their platform elevates digital advertising with premium formats and quality inventory across every screen.
Delivers smart ad targeting
TripleLift claims that their first-party data solutions allow better audience targeting even in cookie-constrained environments.
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