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Comparison Nexxen vs. Basis Demand Side Platforms (DSP) Vendor Comparison

Nexxen and Basis are Demand Side Platforms (DSP) vendors.

nexxen.com
Nexxen Connects data for effective advertising outcomes They have no reported specialities.

basis.com
Basis Automates digital advertising processes for efficiency gains. They have no reported specialities.

Nexxen or Basis?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Basis

"Automates digital advertising processes for efficiency gains."
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Basis Technologies streamlines digital ad campaigns by uniting teams and automating workflows. It connects disparate systems, simplifies billing, and integrates various ad channels into a single platform. Users see increased productivity, reduced manual steps, and faster media operations, all essential for today's complex advertising landscape.
10 Operational Details
Who are your typical customers?
Enterprises
Large businesses
Medium businesses
What verticals do your typical customers belong to?
Retail & E-commerce
Technology & Software
Healthcare & Life Sciences
How do you collect and monitor consumers and their data?
Cookies
API
Behavioral
Is your platform CCPA and GDPR compliant?
Yes
What is your standard 'time-til-live' for clients?
Days
What does a client need to install to start using your service?
Provide data
How do you provide customer service?
Dedicated account manager
Live chat
Email support
How do brands measure the success of a campaign using your platform?
Performance
Customer Engagement
Brand Awareness
What integrations do you offer?
CDPs
Digital Advertising
Measurement
What is your pricing model?
Performance-based pricing

Key Features & Benefits

Increased Productivity
Basis Technologies claims that its platform increases workforce productivity by 30% by reducing time, steps, and errors.
End-to-End Automation
Basis Technologies claims that its platform automates the entire digital advertising process from planning to measurement.
Centralized Collaboration
Basis Technologies claims that its centralized system enhances collaboration by connecting teams, vendors, and documents.

Nexxen

"Connects data for effective advertising outcomes"
.
Nexxen connects data to deliver desired advertising outcomes. Their platform manages both buying and selling sides, integrating data management and creative tools to boost programmatic ad performance. Everything is streamlined, enhancing efficiency and effectiveness across ecosystems.

Key Features & Benefits

Pioneering Data Integration
Nexxen claims that they are the first to bring ACR data to the open web with Hisense VIDAA and Android OS-enabled smart TVs.
Innovative Voice Solutions
Nexxen claims that they are the first to run voice-to-action creative across CTV with Say It Now.
Enhanced CTV Engagement
Nexxen claims that they offer high-attention CTV PMPs with Lumen, ensuring better viewer engagement.
Compare all Demand Side Platforms (DSP) Vendors Head-to-Head