"Enables browser-based augmented reality experiences, no app needed."
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Updated 3 Days Ago
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3 Advocates
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2 Verified Clients
Nutshell
8th Wall empowers marketers to create engaging web-based AR experiences directly in browsers. Skip app downloads, which can be a barrier. Use image targets or world locations to anchor content. It's a straightforward way to implement interactive campaigns that blend digital and physical worlds, maintaining user interest longer.
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8thWall (Niantic)'s Website Claims...
A summary of the claims made on 8thWall (Niantic)'s website as noticed by our bot, Vinny.
Leverages browser-based technology
8th Wall claims that their WebAR solutions allow users to experience augmented reality directly in the browser, eliminating the need for dedicated apps.
Enables cross-platform experiences
8th Wall claims that their platform supports cross-platform AR experiences, allowing users to engage in AR content on any device with a browser.
Offers expansive developer resources
8th Wall claims that their library of tutorials, documentation, and a community forum supports developers in creating diverse AR experiences.
Case Studies
AR catalog increased Bloomingdale's conversion and engagement rates.
22%
Increase in conversion rate
38%
Rise in customer engagement
Situation
Bloomingdale's 150th Anniversary AR Launch
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Celebrating 150 years with AR catalog
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Merged physical and digital shopping experiences
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Focused on boosting customer confidence and conversions
Bloomingdale's partnered with ROSE to highlight their landmark 150th Anniversary with an innovative AR catalog using 8th Wall's WebAR technology. This initiative was designed to merge physical and digital worlds, allowing customers to experience fashion in a new, interactive way. The experience aimed to boost customer confidence in their purchasing decisions and elevate conversion rates through augmented reality. The endeavor was part of a broader strategy to enhance customer engagement by integrating cutting-edge technology into traditional marketing. By leveraging photorealistic AR elements, Bloomingdale's sought to establish a standout presence in the retail and fashion landscape, celebrating their history with a forward-thinking approach.
Task
Enhance Engagement Through WebAR
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Use WebAR to elevate customer engagement
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Develop photorealistic AR fashion items
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Drive direct purchasing and social sharing
The key task was to boost customer interaction and conversion rates by introducing immersive, AR-enabled catalogs for Bloomingdale's audience. With WebAR technology from 8th Wall, Bloomingdale's aimed to offer customers the ability to explore their anniversary collection in a true-to-life manner. The task involved creating detailed 3D representations of fashion items from top brands, like Balenciaga and Armani, that customers could view in their own space. The approach was intended to elevate the retail shopping experience, making it interactive and engaging while reinforcing Bloomingdale's reputation for luxury and innovation. The task also included enabling ease of purchase directly from the engaging experience and promoting social sharing to extend the campaign's reach.
Action
Deploying AR-Enabled Fashion Catalogs
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Distributed 400,000 AR catalogs
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Used QR codes and holograms
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Integrated sharing and purchasing features
Together with ROSE, Bloomingdale's distributed over 400,000 AR-enabled catalogs using 8th Wall's advanced image target technology. These catalogs featured QR codes that customers could scan to initiate the WebAR experience. Once activated, users pointed their cameras at image targets to see exclusive fashion looks projected into their real-world environments. To enhance the immersive nature, holograms of models were used to display how the clothing fit and moved in a realistic context. This allowed customers to intuitively explore different styles, fostering a personal connection with the products. The entire experience not only included an easy purchasing process but also encouraged users to share their experiences on social media, generating additional buzz and awareness.
Result
Boosted Conversion and Engagement Rates
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22% increase in conversion rates
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38% boost in customer engagement
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Users explored multiple fashion looks
The AR initiative significantly heightened customer engagement and conversion for Bloomingdale's anniversary collection. The interactive experience resulted in a remarkable 22% increase in conversions, as customers were captivated by the ability to see and interact with fashion items in their own space. On average, users explored four different looks per visit, indicating a strong engagement level. Furthermore, the experience led to a 38% rise in customer engagement. This success illustrated the impact of merging technology with retail, providing a blueprint for future campaigns aiming to blend physical and digital shopping seamlessly.
Keywords
WEBAR TECHNOLOGY
AR-ENABLED CATALOGS
BLOOMINGDALE'S ANNIVERSARY COLLECTION
PHOTOREALISTIC AR
CUSTOMER ENGAGEMENT
FASHION RETAIL INNOVATION
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