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Amobee

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"Unified advertising across TV, digital, and social"

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Nutshell

Amobee helps marketers unify their advertising efforts across TV, CTV, digital, and social. The platform integrates planning, buying, and measurement into a single workflow. It leverages AI to boost performance and offers insights for better decision-making. It’s a comprehensive solution for modern media challenges.

In Detail
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Amobee's Website Claims...
A summary of the claims made on Amobee's website as noticed by our bot, Vinny.
proprietary data intelligence
Amobee claims that its platform offers proprietary data intelligence to power big ideas and drive better marketing decisions.
unified cross-screen optimization
Amobee claims to be the only unified advertising platform for TV, CTV, digital and social, optimizing campaigns across all screens.
AI-powered audience insights
Amobee claims its AI-led strategies leverage advanced audience insights to drive marketing KPIs and optimize media investments.
Case Studies
Boosted reach and efficiency for multicultural car-buying audiences.
The most accurate case study for Amobee
17%
Decrease of cost per acquisition
30%
Increase on conversions
Situation
Understanding Diverse Consumer Purchasing Patterns
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Needed deep insights into multicultural car buyer behaviors.
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Sought a partner to enhance engagement strategy.
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Faced rising trend in contactless purchases.
Lexus, working with their agency Walton Isaacson, aimed to deepen their engagement with multicultural car buyers. They needed a technology partner that could effectively utilize their extensive consumer data and real-time market insights to uncover significant trends in multicultural consumer behaviors. This challenge was compounded by the need for an intricate understanding of the evolving behaviors to adapt targeting strategies. The urgency lay in capturing the meaningful shifts in buying patterns characterized by a rise in contactless car purchasing, amplified by the pandemic. Thus, they sought a partner to reveal insights and refine communication strategies to better align with the multicultural audience’s preferences, necessitating a robust analysis of consumer touchpoints and behavioral trends within this diverse market.
Task
Leveraging Data for Strategic Insights
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Extract meaningful insights from multicultural data.
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Adapt marketing strategies based on consumer behavior.
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Utilize detailed demographics for targeted campaigns.
Lexus and Walton Isaacson tasked Amobee with synthesizing vast amounts of consumer data to identify emerging trends within multicultural audiences. The objective was to leverage disparate data sources to extract valuable insights into the behaviors and preferences of diverse car buyers. Amobee had to provide an analysis that would allow Lexus to modify their advertising strategies, ensuring they resonated with multicultural consumers and extended their reach. This required a detailed understanding of the demographics, including age, race, sex, and income to aid in crafting targeted and effective campaigns that reflected the nuanced preferences of these segments.
Action
Amobee’s Comprehensive Analytical Approach
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Analyzed 60 billion digital engagements daily.
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Identified trends like contactless purchases.
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Provided granular demographic breakdowns for strategic targeting.
Amobee implemented their advanced brand intelligence solutions to analyze over 60 billion digital content engagements daily. By synthesizing the impact of various consumer touchpoints and prevailing market trends, Amobee provided Lexus with a detailed demographic breakdown of multicultural audiences. This analysis uncovered an upsurge in content engagement related to contactless car purchases over a 12-month period. Deploying these insights, Amobee enabled Lexus to refine their targeting strategies, enhancing relevance through deeper audience segmentation. The data-driven approach ensured that Lexus's marketing tactics were informed by comprehensive insights into consumer behavior, optimizing campaign effectiveness across multicultural segments.
Result
Enhanced Campaign Reach and Conversion
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Achieved 30% increase in conversions.
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Reduced cost per acquisition by 17%.
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Insights contributed to future campaign strategies.
The strategic collaboration allowed Lexus and Walton Isaacson to significantly extend their campaign reach among multicultural car buyers. The initiative led to a 30% increase in conversions, demonstrating the effectiveness of the tailored advertising strategies developed from the insights provided by Amobee. Moreover, the refined strategies helped reduce the cost per acquisition by 17%, showcasing a substantial improvement in marketing efficiency. The insights gained laid the foundation for Lexus to apply these strategies to future campaigns, ensuring a sustainable and engaging approach to multicultural consumers that can evolve with continuing market trends.
Keywords
AMOBEE
LEXUS
MULTICULTURAL MARKETING
CONSUMER INSIGHTS
BRAND INTELLIGENCE
DIGITAL MARKETING ANALYTICS
Display & Programmatic Q & A
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Amobee
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