Cohley
"Scale content creation with creator partnerships."
🔥
Updated 3 Days Ago
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3 Advocates
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2 Verified Clients
Nutshell
Cohley simplifies content creation by connecting brands with a vast creator network, enabling the generation of diverse media assets. This efficient matching and management process makes engaging, on-brand content more accessible, streamlining marketing efforts across multiple platforms.
In Detail
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Cohley Pricing and Product Detail
Pricing Intel
Cohley's pricing is custom-tailored, scaling with the amount of content generated. Plans range from platform licenses to end-to-end Managed Services, including campaign ideation and creator recruitment, without traditional tier constraints.
Product Summary
Cohley offers a suite of products including UGC and professional photography, text and video reviews, and a creator management platform, all designed to streamline content creation and enhance marketing strategies.
Cohley's Community Statement
What makes us remarkable?
"Cohley builds software that enables brands to connect with influencers, photographers, and videographers to produce authentic and engaging content that propels the brand's growth. Cohley is built by innovators and team players who want to change the way brands create content - all the while having fun doing it."
Statement By:
Tom
Logan
– CEO
Cohley's Website Claims...
A summary of the claims made on Cohley's website as noticed by our bot, Vinny.
customer success manager support
Cohley claims that its dedicated Customer Success Manager provides strategic support, maximizing your content investment.
diverse content offerings
Cohley claims to create more diverse content than the competition, including UGC, influencer activations, and professional photography.
content ownership rights
Cohley claims that all content generated is owned by the customer forever, eliminating worries about usage rights.
Case Studies
Boosted review rates and conversions with Cohley partnership.
4.8
Average Star Rating Achieved
99%
Review Completion Rate Improvement
Situation
Struggling with Low Review Rates
→
Previous partner achieved 30% review completion.
→
Insufficient social proof for e-commerce pages.
→
Crucial need for enhanced conversion rates.
Better Your Health, comprising brands like RenewLife and NeoCell, was facing challenges in generating sufficient product reviews. Their existing sampling partner yielded only a 30% review completion rate, insufficient for establishing the social proof necessary to boost conversion rates on their direct-to-consumer and retailer product pages. This shortfall in consumer validation was hampering their capacity to leverage reviews as a tool for enhancing customer trust and driving purchases.
Task
Revamp Review Collection Strategy
→
Elevate review volume and quality.
→
Enhance turnaround time for feedback.
→
Boost conversion through social proof.
The task at hand was to overhaul Better Your Health's approach to collecting product reviews. They required a partner who could facilitate a higher volume of quality reviews in a shorter timeframe. The new strategy need was imperative to aid in boosting conversion rates by strengthening social proof through genuine consumer feedback, thus supporting e-commerce and retail platforms with credible information.
Action
Custom Sampling with Cohley Creators
→
Collaborated with creators for tailored sampling.
→
Provided detailed product insights for reviews.
→
Ensured authenticity and speed of review generation.
Cohley implemented a customized sampling program for Better Your Health by collaborating with their network of creators. Each creator was thoroughly briefed on how to best engage with the products, and was provided with detailed product information to craft insightful reviews. This partnership aimed at rapidly generating quality reviews, ensuring an effective portrayal of the products' benefits, facilitating improved consumer trust, and leveraging Cohley's expansive creator network to maintain authenticity and timeliness.
Result
Achieved Remarkable Review Metrics
→
Achieved 99% review completion rate.
→
Secured an average 4.8-star rating.
→
Improved e-commerce conversions and trust.
The collaboration resulted in a significant increase in review completion rate, achieving a 99% success rate. This was a tremendous improvement from the previous 30%, alongside an average star rating of 4.8, cementing the high quality of consumer feedback. These enhanced metrics translated into improved conversion rates, bolstering both product visibility and consumer trust across Better Your Health’s e-commerce and retail platforms, thereby fulfilling the company's aspiration to scale quality reviews efficiently.
Keywords
CUSTOM SAMPLING PROGRAM
REVIEW COMPLETION RATE
SOCIAL PROOF ENHANCEMENT
E-COMMERCE CONVERSION
CREATOR NETWORK COLLABORATION
Cohley enhances Kingsford content production efficiently and affordably.
22$
Cost per photo, ensuring efficiency.
229
Photos generated for diverse content.
Situation
Kingsford Faces Growing Competition
→
Kingsford, a historic charcoal brand, confronted rising competition.
→
Emerging brands threatened Kingsford's market visibility online.
→
Adapted content strategies were needed for audience expansion.
Kingsford Charcoal, a brand with a rich history dating back to 1920, recognizes the need to innovate to maintain its market dominance in the barbecue industry. Despite its established reputation, where charcoal grilling remains treasured for enhancing flavor, Kingsford faced increasing competition. More challengers, like FOGO and Royal Oak, emerged and claimed visibility online. With a simple search for 'charcoal,' potential buyers could easily discover these competitors. Kingsford's challenge was to expand their brand's appeal and visibility. This necessitated an urgent reassessment of their content strategy to ensure a continual connection with both loyal customers and new prospects.
Task
Generate Engaging Content Quickly
→
Kingsford aimed to enhance demographic-specific content.
→
Sought increased consumer engagement using personalized assets.
→
Needed cost-effective, diverse content production methods.
The primary task for Kingsford was to create an abundance of relevant and personalized content to connect with diverse demographics using data-informed tactics. The goal was to increase interaction and action-taking among varying target audiences, presenting a modern and appealing brand presence. By customizing content for different consumer groups, Kingsford aimed to reinforce brand affinity and catch the interest of new buyer segments. Critical to their content strategy was finding a way to efficiently produce high-quality and varied content, without escalating costs dramatically.
Action
Cohley Offers Customized Content
→
Kingsford engaged with Cohley for UGC production.
→
Used Cohley's platform to create cost-effective content.
→
Benefited from consumer insights to tailor strategies.
Kingsford partnered with Cohley, a company adept at generating user-generated content (UGC), to fulfill their content needs. Cohley provided Kingsford with tools to create diverse and targeted content, such as photos and videos, at scale and at a reasonable cost. By leveraging Cohley's UGC platform, Kingsford gained access to over 100,000 creators, enhancing their ability to produce asset-rich marketing campaigns suited to different audiences. Additional services from Cohley, including robust consumer insights and creator connections, allowed Kingsford to tailor their marketing strategies further, ensuring that content truly resonated with their audiences.
Result
Achieved Cost-Effective Content Strategy
→
Generated 229 photos, boosting brand visibility.
→
Excellent cost efficiency at $22 per photo.
→
Strengthened market position against competitors.
Through their collaboration with Cohley, Kingsford successfully generated 229 unique photos, creating a vibrant mix of content that showcased their products distinctively. The cost efficiency of Cohley's services was highlighted by an impressively low production cost of $22 per photo. This strategy resulted in more personalized, engaging, and diverse content that effectively appealed to various demographics. Kingsford strengthened its market position, reclaiming visibility and interest amid growing competition. This innovative approach ensured that the Kingsford brand remained a top choice for both seasoned grillers and newcomers.
Keywords
USER-GENERATED CONTENT STRATEGY
DIGITAL CONTENT PERSONALIZATION
COST-EFFECTIVE BRAND MARKETING
TARGETED DEMOGRAPHIC MARKETING
CONTENT PRODUCTION SCALABILITY
UGC PLATFORMS FOR BRANDS
Cohley empowered Zak's effective, scalable digital content transformation.
500+
Creator collaborations
2000+
Assets generated
Situation
Zak's Content Challenge on Digital
→
Leader in kids' drinkware market.
→
Needed to expand digital acquisition.
→
Struggled with channel-specific content generation.
Zak, a leader in kids' licensed drinkware in the U.S. market, faced a significant challenge in expanding their digital acquisition efforts. Although they have a strong market position, their presence on digital platforms like Amazon, Target, and their own website needed enhancement. To drive growth and improve customer acquisition, Zak recognized the importance of generating diverse, high-performing content tailored to specific digital channels such as social media. The need for effective, scalable content production was central to their goals.
Task
Efficient Content Generation Needed
→
Tailored, impactful content for diverse platforms.
→
Efficient production at manageable costs.
→
Support digital marketing and growth.
Zak needed a strategic partner to help them generate tailored, impactful content that met the requirements of various digital platforms. This included producing content in diverse formats suitable for each channel, handling emerging avenues like Amazon Posts, and keeping costs manageable. The challenge was to quickly and efficiently produce high-quality content to support their digital marketing efforts without overextending resources.
Action
Leveraging Cohley's Creative Platform
→
Partnered with Cohley for comprehensive support.
→
Access to creators for diverse content.
→
Crafted channel-specific Creative Briefs.
Zak partnered with Cohley to harness their comprehensive suite of services for content creation. Cohley's platform facilitated a vast network of creators capable of producing a variety of content, from UGC photos and videos to professional-grade photography. Through detailed Creative Briefs, Zak could craft content that perfectly aligned with the specific needs of each channel. These efforts allowed Zak to effectively scale their content production, turn challenges into strategic advantages, and optimize their digital acquisition strategy.
Result
Zak's Successful Content Transformation
→
Significant decrease in cost per action.
→
Versatile, tailored content across all platforms.
→
Strong partnership enhancing marketing strategies.
Since partnering with Cohley, Zak has seen substantial improvements in their digital marketing capabilities. The cost per action decreased significantly, which permitted further investment in channel-specific content creation. The versatility of content from Cohley enabled Zak to provide tailored content across all platforms, enhancing customer engagement and acquisition. The partnership with Cohley became fundamental to Zak's marketing strategies, fostering a relationship that exceeded typical vendor-client interactions.
Keywords
UGC CONTENT GENERATION
CREATOR-DRIVEN CONTENT DIVERSITY
CHANNEL-SPECIFIC MARKETING STRATEGIES
DIGITAL ACQUISITION ENHANCEMENT
SCALABLE CONTENT SOLUTIONS
10 Operational Details
Who are your typical customers?
Medium businesses
Large businesses
Enterprises
What verticals do your typical customers belong to?
Retail & E-commerce
Travel & Hospitality
Consumer Goods
How do you collect and monitor consumers and their data?
Cookies
Is your platform CCPA and GDPR compliant?
Only CCPA
What is your standard 'time-til-live' for clients?
Days
What does a client need to install to start using your service?
Manual API Integration
How do you provide customer service?
Dedicated account manager
Email support
Phone support
How do brands measure the success of a campaign using your platform?
Performance
Customer Engagement
Revenue Growth
What integrations do you offer?
E-Commerce Platforms
Digital Advertising
What is your pricing model?
Subscription-based
User Generated Content (UGC) Q & A
Answers provided by Cohley
staff
and
vetted by Blurbs.
Hey Cohley...
Do creators create profiles and authorize social account access?
"Yes and yes. Creators sign up for the platform, answer a series of questions, curate a portfolio, and attach their social channels via OAuth."
Hey Cohley...
Do you secure perpetual rights to platform-generated content by default?
"Yes, brands have full rights in perpetuity to all content generated on the Cohley platform as a default."
Hey Cohley...
What types of content can be generated for UGC campaigns?
"- Short-form Video!
- Unboxing Videos
- UGC images
- Professional Photography
- Text & Video Reviews
- Consumer Insights
- Influencer Content"
- Unboxing Videos
- UGC images
- Professional Photography
- Text & Video Reviews
- Consumer Insights
- Influencer Content"
Hey Cohley...
Can brands filter creators by engagement, audience, or strengths?
"Yes. Brands can sort creators who've applied to work with them via their creative briefs using criteria like:
- Engagement rate
- Location
- Follower count
- Favorites
- Cohley Creator Rating
- Skill sets
- Languages spoken
- First-party data demographics"
- Engagement rate
- Location
- Follower count
- Favorites
- Cohley Creator Rating
- Skill sets
- Languages spoken
- First-party data demographics"
Hey Cohley...
Does your platform support full brand-creator collaboration workflows?
"Yes. Brands using the Cohley platform can communicate both with creators en masse or in a 1:1 capacity from the inception of the creative brief through content delivery and payment."
Hey Cohley...
Can creators submit content for brand review with feedback/revisions?
"Yes and yes. The platform utilizes AI to flag content submitted by creators at time of submission to reduce the need for revisions, however Cohley still supports direct feedback and revisions on assets that require changes during the process."
Hey Cohley...
How does AI/ML enhance UGC creation, distribution, or analytics?
"Cohley has continued to leverage AI to improve the platform's UX, eliminating bottlenecks and improving content outcomes for clients. AI is deployed throughout the platform to assist with brief writing, compliance, and creator selection."
Hey Cohley...
Can you deliver UGC to major retailers (Walmart, Target, Amazon)?
"The platform delivers text reviews and images to retailers like Walmart and Target via partners like Yotpo, PowerReviews, and Bazaarvoice."
Hey Cohley...
What customer support/success management do you provide brands?
"Cohley's CSM team is regarded as the best in the industry as measured by NPS. The team is comprised of content experts, many of whom are creators themselves."
Hey Cohley...
Can you manage UGC distribution across multiple channels? List all.
"It's easy to activate assets from the Content Library across digital channels. In addition to the partners mentioned below, Cohley has direct integrations with TikTok and Instagram."
Compare
Cohley
to Peers
Influencer Management
Cohley's Core Focus
All
User Generated Content (UGC) Vendors
