Insighta
"Unlock marketing growth with data-driven insights."
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Updated 3 Days Ago
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3 Advocates
💰
2 Verified Clients
Nutshell
Insighta helps marketers understand their data to drive growth. By combining precise multi-touch attribution and predictive lifetime value, it identifies profitable customer behaviors and optimal ad spend. This clarity lets marketers stop guessing and focus on strategies that actually work, adapting to rapid shifts with real-time performance insights.
In Detail
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Insighta Pricing and Product Detail
Pricing Intel
Insighta's pricing is not explicitly detailed but implies a flexible structure, likely with options for different scales—potentially monthly and yearly for enterprise-level solutions.
Product Summary
Insighta offers data capture, predictive lifetime value calculations, attribution models, and merchandising insights, supporting marketers to refine strategies and enhance customer value.
Insighta's Website Claims...
A summary of the claims made on Insighta's website as noticed by our bot, Vinny.
Granular Data Collection
Insighta claims that it provides clean and ready-to-use granular data, transforming chaotic numbers into actionable marketing clarity.
Full Customer Journey
Insighta claims that its Multi-Touch Attribution model reveals every step of a customer's journey, optimizing your marketing efforts beautifully.
Instant Marketing Intelligence
Insighta claims that its platform delivers enterprise-grade marketing intelligence, saving you time and trimming the fat in your strategic plans.
Case Studies
Insighta doubled Obagi's customer growth with advanced analytics.
45%
Lifetime value increase
100%
Year-over-Year customer growth
Situation
Obagi Faces Attribution Challenge
→
Lean team with visibility issues
→
No comprehensive customer journey insight
→
Budget misallocation in low-return channels
Obagi, a private-equity-backed skincare brand, encountered significant marketing challenges that included reliance on limited platform-reported metrics, lack of a robust multi-touch attribution model, and budget allocation issues due to skewed data. Over-reliance on lower-funnel metrics meant underinvestment in discovery and awareness-driving media such as programmatic ads, connected TV, and direct mail. Additionally, the team had no insight into changing lifetime value metrics, which impaired their ability to invest in long-term growth avenues. These challenges collectively prevented Obagi from effectively scaling their marketing spend, made budget allocation inefficient, and hampered new customer acquisition.
Task
Optimizing Marketing Strategy Needed
→
Overhaul outdated attribution models
→
Understand customer journey thoroughly
→
Improve marketing mix and budget use
Obagi needed to overhaul their marketing strategy to tackle misallocation of budget, gather robust insights into the full customer journey, and understand how different media channels contributed to the conversion process. The objective was to enhance the marketing mix to reduce wasted spending on low-return tactics, improve the allocation towards growth-driving channels, and comprehend which marketing investments truly fueled long-term growth.
Action
Insighta Platform Implementation
→
Used Insighta's MTA for insights
→
Focused on high-value product marketing
→
Structure CRM strategy with new insights
Obagi implemented Insighta’s advanced marketing platform to address their challenges. Leveraging Multi-Touch Attribution (MTA) and merchandising analytics, they identified product categories with the lowest acquisition costs and strong potential for lifetime value impact. Insighta’s powerful insights allowed Obagi to create targeted landing pages, refine paid media strategies, and personalize customer experiences centered around high-value products. By utilizing predictive lifetime value insights, they were able to structure CRM strategies effectively, understanding which products and channels required investment for enduring customer growth.
Result
Record-Breaking Customer Growth Achieved
→
Over 100% Year-over-Year growth
→
Strategic marketing budget reallocation
→
New customer segments unlocked
As a result of leveraging Insighta's platform, Obagi experienced record-breaking new customer growth, achieving over 100% year-over-year growth in the subsequent months of Q2. The use of Multi-Touch Attribution enabled a more strategic allocation of marketing budget, improving the effectiveness and efficiency of their marketing campaigns. Insighta revealed previously hidden growth opportunities by recalibrating their marketing approach, which resulted in unlocking substantial new customer segments and optimizing lifetime value across their product offerings.
Keywords
MULTI-TOUCH ATTRIBUTION MODEL
PREDICTIVE CUSTOMER LIFETIME VALUE
MERCHANDISING ANALYTICS
10 Operational Details
Who are your typical customers?
Small businesses
Medium businesses
Large businesses
What verticals do your typical customers belong to?
Retail & E-commerce
Technology & Software
Healthcare & Life Sciences
How do you collect and monitor consumers and their data?
Is your platform CCPA and GDPR compliant?
Yes
What is your standard 'time-til-live' for clients?
Days
What does a client need to install to start using your service?
Manual API Integration
How do you provide customer service?
Dedicated account manager
Live chat
Email support
How do brands measure the success of a campaign using your platform?
Revenue Growth
Customer Retention
What integrations do you offer?
E-Commerce Platforms
CDPs
Digital Advertising
What is your pricing model?
Custom contract pricing
Data, Analytics and Insights Q & A
Answers provided by Insighta
staff
and
vetted by Blurbs.
Hey Insighta...
What data/insights does your platform provide (eCommerce, retail, etc.)?
"Insighta is the world's best data capture and marketing analytics platform.
It provides a holistic view of customer behavior, sales performance, and marketing efficiency. Tracking metrics like LTV, acquisition cost, repeat purchase patterns, product-level performance, and channel attribution across eCommerce, retail and lead generation businesses. The platform surfaces actionable insights to optimize media spend, retention strategies, and growth opportunities."
It provides a holistic view of customer behavior, sales performance, and marketing efficiency. Tracking metrics like LTV, acquisition cost, repeat purchase patterns, product-level performance, and channel attribution across eCommerce, retail and lead generation businesses. The platform surfaces actionable insights to optimize media spend, retention strategies, and growth opportunities."
Hey Insighta...
How do you collect, process, and enrich data? What sources?
"Insighta collects data through a fully automated pipeline that ingests raw, log-level events from across your entire tech stack.
This includes first-party data from web tracking, CRM systems, and backend databases, as well as third-party data from non-click channels such as programmatic media, connected TV, and offline sources.
Ad platform metrics — spend, impressions, clicks, and more — are automatically captured, eliminating the need for manual exports.
Conversion events, whether sales, leads, or bookings, are tracked and attributed according to your business definitions. Once ingested, all data is cleaned, standardized, and mapped into a unified model, enabling seamless analysis across disparate sources. Throughout the process, Insighta ensures privacy-safe handling, preparing the data for attribution, predictive analytics, and actionable growth insights."
This includes first-party data from web tracking, CRM systems, and backend databases, as well as third-party data from non-click channels such as programmatic media, connected TV, and offline sources.
Ad platform metrics — spend, impressions, clicks, and more — are automatically captured, eliminating the need for manual exports.
Conversion events, whether sales, leads, or bookings, are tracked and attributed according to your business definitions. Once ingested, all data is cleaned, standardized, and mapped into a unified model, enabling seamless analysis across disparate sources. Throughout the process, Insighta ensures privacy-safe handling, preparing the data for attribution, predictive analytics, and actionable growth insights."
Hey Insighta...
What granularity and segmentation does your platform offer?
"Insighta provides granular analysis at the customer, transaction, product, and channel levels. Segmentation includes cohort analysis (by acquisition source, behavior, loyalty program participation, purchase frequency, etc.), allowing brands to tailor marketing strategies and personalize messaging."
Hey Insighta...
How do you integrate with existing tech stack (Shopify, Amazon, POS)?
"Insighta integrates seamlessly with your existing tech stack through API connectors and secure data pipelines.
Supported platforms include eCommerce systems like Shopify and Amazon, POS systems, CRMs, email and marketing automation tools, loyalty programs, and major ad networks. This allows brands to unify online and offline sales data, marketing performance, and customer behavior into a single, analysis-ready view.
The integrations are designed to be straightforward, requiring minimal technical overhead, so teams can quickly start measuring, optimizing, and deriving insights across all channels."
Supported platforms include eCommerce systems like Shopify and Amazon, POS systems, CRMs, email and marketing automation tools, loyalty programs, and major ad networks. This allows brands to unify online and offline sales data, marketing performance, and customer behavior into a single, analysis-ready view.
The integrations are designed to be straightforward, requiring minimal technical overhead, so teams can quickly start measuring, optimizing, and deriving insights across all channels."
Hey Insighta...
Does your platform support predictive analytics and AI forecasting?
"Yes. Insighta leverages predictive models to forecast customer LTV; enabling smarter media allocation and proactive marketing strategies."
Hey Insighta...
What reporting/visualization capabilities do you provide?
"We offer dashboards, cohort analyses, campaign performance reports, and trend visualizations. Reports can be exported or automated, providing stakeholders with clear, actionable insights in real time."
Hey Insighta...
Can you measure marketing campaign impact across eCommerce/retail?
"Absolutely. Insighta tracks revenue and LTV generated by each marketing channel, campaign, or touchpoint, allowing brands to identify what drives growth—not just traffic—and reclaim wasted ad spend."
Hey Insighta...
How do you handle data privacy, security, and compliance?
"We adhere to industry standards, including GDPR and CCPA. Data is encrypted in transit and at rest, with strict access controls and regular audits to ensure privacy and security."
Hey Insighta...
Can you integrate offline and online sales data for omnichannel view?
"Yes. Offline POS data can be combined with online sales, loyalty programs, and marketing data to provide a unified view of the customer journey across channels."
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