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Comparison Adelaide Metrics vs. Insighta Ad Verification and Ad Fraud Vendor Comparison

Adelaide Metrics and Insighta are Data, Analytics and Insights vendors.

adelaidemetrics.com
Adelaide Metrics Measures media quality with attention metrics They focus on Ad Verification & Viewability, Performance & Attribution Analytics and Media Attention...

insighta.io
Insighta Unlock marketing growth with data-driven insights. They focus on Performance & Attribution Analytics, AI & Predictive Intelligence and Long-Term Media...

Adelaide Metrics or Insighta?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Insighta

"Unlock marketing growth with data-driven insights."
Focused on Performance & Attribution Analytics, AI & Predictive Intelligence and Long-Term Media Impact .
Insighta helps marketers understand their data to drive growth. By combining precise multi-touch attribution and predictive lifetime value, it identifies profitable customer behaviors and optimal ad spend. This clarity lets marketers stop guessing and focus on strategies that actually work, adapting to rapid shifts with real-time performance insights.
10 Operational Details
Who are your typical customers?
Small businesses
Medium businesses
Large businesses
What verticals do your typical customers belong to?
Retail & E-commerce
Technology & Software
Healthcare & Life Sciences
How do you collect and monitor consumers and their data?
Is your platform CCPA and GDPR compliant?
Yes
What is your standard 'time-til-live' for clients?
Days
What does a client need to install to start using your service?
Manual API Integration
How do you provide customer service?
Dedicated account manager
Live chat
Email support
How do brands measure the success of a campaign using your platform?
Revenue Growth
Customer Retention
What integrations do you offer?
E-Commerce Platforms
CDPs
Digital Advertising
What is your pricing model?
Custom contract pricing

Key Features & Benefits

Granular Data Collection
Insighta claims that it provides clean and ready-to-use granular data, transforming chaotic numbers into actionable marketing clarity.
Full Customer Journey
Insighta claims that its Multi-Touch Attribution model reveals every step of a customer's journey, optimizing your marketing efforts beautifully.
Instant Marketing Intelligence
Insighta claims that its platform delivers enterprise-grade marketing intelligence, saving you time and trimming the fat in your strategic plans.
Optimized Marketing Spend
Insighta claims that its Marketing Mix Model isolates true marketing impacts, helping you spend wisely and grow smarter.
Enhanced Ad Reporting
Insighta claims that it offers enhanced ad platform reporting, integrating all your advertising data for perfect ad spend optimization.
Predictive Customer Value
Insighta claims that with Predictive LTV, you can focus on channels and customers that promise long-term growth and value.

Adelaide Metrics

"Measures media quality with attention metrics"
Focused on Ad Verification & Viewability, Performance & Attribution Analytics and Media Attention Metrics .
Adelaide helps marketers assess media quality by using attention metrics like AU. It evaluates cross-channel media placements, predicting which are more likely to capture attention. Marketers can use this to reallocate spend towards better-performing ads, optimizing their campaigns based on a standardized 0–100 efficiency score.

Key Features & Benefits

Omnichannel metric
Adelaide claims that AU is an omnichannel metric proven to measure media quality more accurately than any existing metric.
Machine learning optimization
Adelaide claims that AU uses a machine learning model trained to outperform outcomes, reducing waste and getting better results.
Programmatic activation
Adelaide claims that AU is available everywhere – display, OLV, walled gardens, CTV, linear, and podcasts – with programmatic activation through DSPs.
Compare all Data, Analytics and Insights Vendors Head-to-Head