"Turns anonymous shoppers into repeat buyers."
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Updated 3 Days Ago
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3 Advocates
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2 Verified Clients
Nutshell
Instant helps marketers convert anonymous visitors into customers by identifying and engaging them through automated email flows. Instant catches lost shoppers before they slip away, ensuring sales don't walk out the virtual door. It effectively turns once-passive traffic into active customers with targeted re-engagement techniques.
In Detail
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Instant's Website Claims...
A summary of the claims made on Instant's website as noticed by our bot, Vinny.
High-intent shopper engagement
INSTANT claims that its global shopper network helps grow email lists with high-intent shoppers, increasing email flow revenue.
Optimized Meta ad targeting
INSTANT claims that its shopper insights optimize Meta ad performance with the same ad spend, improving ROAS and targeting.
Seamless checkout experience
INSTANT claims that its customisable checkout solution drastically increases cart conversion with secure and reliable payments.
Case Studies
Instant boosts Sweet E's monthly revenue by $30K.
5000
Additional Orders Fulfilled
1250%
ROI from Targeted Marketing
Situation
Sweet E’s Faces Revenue Challenges
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High visitor drop-off without purchases.
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Declining reliability of cookies for tracking.
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Potential revenue loss from unconverted visits.
Sweet E's Bake Shop, a renowned LA dessert shop known for its exquisite cakes and cupcakes, was struggling with a high percentage of website visitors leaving without making a purchase. This posed a challenge for the bake shop as they were losing considerable potential revenue. The issue was exacerbated by the declining reliability of cookie-based tracking methods, making it difficult to retarget these lost shoppers efficiently. Sweet E's needed a solution to address this gap and recover lost sales.
Task
Implement Effective Retargeting Strategy
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Deploy Instant Audiences for better targeting.
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Capture and use abandoned shopper data.
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Launch email/SMS re-engagement campaigns.
Pacific IQ, an award-winning eCommerce agency and strategic partner of Sweet E's, proposed the deployment of Instant Audiences. The task was to enhance the bake shop’s digital marketing strategy by targeting abandoned cart and browse recovery flows in Klaviyo. This required identifying anonymous website visitors and capturing abandoned shopping events more efficiently. The ultimate goal was to trigger automated marketing campaigns that re-engage these potential customers, thereby recovering lost sales and improving overall marketing flow performance.
Action
Deploy Instant Audiences Solution
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Integrated Instant Audiences with Klaviyo.
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Enhanced visitor identification and data capture.
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Activated automated re-engagement campaigns.
Pacific IQ implemented Instant Audiences to revolutionize Sweet E's automated marketing efforts. By integrating with Klaviyo, they set up flows that allowed for enhanced tracking and identification of visitors, significantly increasing the number of abandoned events captured. This new data enabled Sweet E's to send personalized email and SMS campaigns effectively, targeting those who left without converting. As a result, they streamlined their re-engagement process, making it possible to recover lost sales and substantially boost marketing flow effectiveness.
Result
Revenue and Orders Surged
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Achieved a $30,000 revenue increase.
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Gained 12.5x ROI from efforts.
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Fulfilled 5,000 extra customer orders.
The implementation of Instant Audiences yielded impressive results for Sweet E's Bake Shop. Within just one month, the bake shop experienced a remarkable $30,000 increase in revenue, demonstrating the potency of their new marketing flows. The return on investment was dramatic, with a 12.5x ROI clearly showing the value added by targeting and re-engagement efforts. Moreover, the bakery was able to fulfill 5,000 additional orders owing to the increased conversion of formerly lost opportunities. Sweet E's successfully transformed missed engagements into a strong business growth trajectory.
Keywords
SWEET E'S BAKE SHOP
INSTANT AUDIENCES
PACIFIC IQ
KLAVIYO INTEGRATION
ABANDONED CART RECOVERY
EMAIL MARKETING
SMS CAMPAIGNS
INCREASED ROI
REVENUE GROWTH
ECOMMERCE STRATEGY
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