"Automates marketing across multiple digital channels"
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Updated 3 Days Ago
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3 Advocates
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2 Verified Clients
Nutshell
Listrak helps marketers by unifying disjointed customer data, automating communication across channels, and refining strategy through predictive analytics. Accessible insights guide targeted campaigns, boosting customer engagement and sales. It's all about giving marketers a consistent 360-degree view of their audience to drive more effective marketing efforts.
In Detail
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Listrak's Website Claims...
A summary of the claims made on Listrak's website as noticed by our bot, Vinny.
Integrated marketing platform
Listrak claims that their Cross-Channel Marketing Automation Platform provides a unified, 360° marketing view of customers across all channels.
Advanced personalization capabilities
Listrak claims their AI Recommendations can understand and predict the most relevant, personalized product recommendations to influence the customer journey.
Data unification and insights
Listrak claims their Unified Customer Data solution observes, identifies, collects and synthesizes data from disparate sources to create a single customer profile.
Case Studies
Toad&Co thrives with Listrak's unified marketing platform.
13%
Total Ecommerce Revenue from Triggers
20x
GXP Return on Ad Spend
Situation
Toad&Co needed sustainable marketing growth
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Toad&Co sought enhanced cross-channel marketing capabilities.
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Tried different provider but returned to Listrak in 2020.
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Needed tools for engaged and effective customer targeting.
In 2014, Toad&Co, a sustainable clothing brand, realized they needed a robust digital marketing strategy to enhance their cross-channel engagement and revenue. They initially partnered with Listrak, known for its unified marketing platform. However, in 2019, Toad&Co decided to switch to a different provider, but quickly recognized the unmatched capabilities of the Listrak platform. By 2020, Toad&Co returned to Listrak to restore their marketing efficacy and leverage its multifaceted marketing tools, including email, SMS, and advanced data analytics to target, engage, and convert their audience more effectively.
Task
Revitalize Toad&Co's marketing strategies
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Rebuild strategies for increased ROAS.
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Align with Listrak for campaign refinement.
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Focus on customer engagement and brand values.
Upon rejoining with Listrak, Toad&Co's key task was rebuilding their digital marketing strategy to increase growth and return on ad spend (ROAS). This involved leveraging Listrak’s Growth Xcelerator Platform (GXP) to optimize multi-channel marketing efforts while aligning closely with Listrak’s team to fine-tune campaigns and strategies. The objective was to maintain core brand values, especially their dedication to sustainability, and execute targeted marketing that resonates with their customer base. The focus was on campaigns promoting top-selling products, preventing customer churn, and introducing purchasing flexibility via enhanced abandonment campaigns.
Action
Implement comprehensive, targeted campaigns
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Launched recurring campaigns for best-sellers.
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Deployed churn prevention for customer retention.
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Enhanced campaigns with flexible purchasing options.
Listrak and Toad&Co worked collaboratively to implement a series of robust marketing actions. These included creating recurring automated campaigns that highlighted best-sellers, deploying churn prevention strategies, and enhancing abandonment campaigns with 'Buy Now, Pay Later' options. The Listrak team also supported Toad&Co through constant strategic guidance and creative inputs, acting as an extension of Toad&Co's marketing team. This approach ensured that Toad&Co’s campaigns were not only innovative and engaging but also aligned with their eco-friendly mission — a key brand value that resonated with their audience.
Result
Achieved significant marketing success milestones
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20x increase in ROAS from campaigns.
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13% of ecommerce revenue from triggered campaigns.
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Solidified leadership through sustainable marketing wins.
The renewed partnership between Listrak and Toad&Co delivered remarkable improvements. Toad&Co experienced a 20x return on ad spend (ROAS) through Listrak’s GXP. Triggered campaigns were notably successful, contributing to 13% of total ecommerce revenue and driving a 24% increase in triggered revenue year-over-year. These successes affirmed Toad&Co’s decision to return to Listrak and showcased the powerful impact of unified and strategically integrated cross-channel marketing. Overall, Toad&Co’s dedication to sustainability and strategic marketing partnerships have positioned them as a thriving leader in their market.
Keywords
LISTRAK
TOAD&CO
CROSS-CHANNEL MARKETING
DIGITAL STRATEGY
SUSTAINABLE BRAND
GXP
RETURN ON AD SPEND
CUSTOMER ENGAGEMENT
Email Marketing (ESP) Q & A
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