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Comparison Zeta Global vs. Listrak Customer Data Platform (CDP) Vendor Comparison

Zeta Global and Listrak are Email Marketing (ESP), SMS Marketing and Data Enrichment and Addressability vendors.

zetaglobal.com
Zeta Global Streamlines marketing with AI-driven customer insights. They have no reported specialities.

listrak.com
Listrak Automates marketing across multiple digital channels They have no reported specialities.

Zeta Global or Listrak?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

zetaglobal.com
Full Blurb

Zeta Global

"Streamlines marketing with AI-driven customer insights."
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Zeta Global provides a marketing cloud that uses AI to enhance customer acquisition, growth, and retention. It processes extensive identity data to enable precise segmentation and personalization. This helps marketers cut through complexity, optimizing interactions across multiple channels, and offers a cost-effective approach for stronger customer connections.
listrak.com
Full Blurb

Listrak

"Automates marketing across multiple digital channels"
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Listrak helps marketers by unifying disjointed customer data, automating communication across channels, and refining strategy through predictive analytics. Accessible insights guide targeted campaigns, boosting customer engagement and sales. It's all about giving marketers a consistent 360-degree view of their audience to drive more effective marketing efforts.

Key Features & Benefits

Integrated marketing platform
Listrak claims that their Cross-Channel Marketing Automation Platform provides a unified, 360° marketing view of customers across all channels.
Advanced personalization capabilities
Listrak claims their AI Recommendations can understand and predict the most relevant, personalized product recommendations to influence the customer journey.
Data unification and insights
Listrak claims their Unified Customer Data solution observes, identifies, collects and synthesizes data from disparate sources to create a single customer profile.
Compare all Email Marketing (ESP) Vendors Head-to-Head