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Postie

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"Leverage direct mail like digital advertising"

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Nutshell

Postie transforms direct mail into a digital-like experience. Marketers can execute sophisticated campaigns using advanced targeting similar to online ads. The platform automates audience creation, deploys mailers quickly, and provides real-time analytics. It merges the tactile impact of mail with the precision of digital tools.

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Postie's Website Claims...
A summary of the claims made on Postie's website as noticed by our bot, Vinny.
Reach new audiences
Postie claims that their machine learning engine creates lookalike models to attract new customers you won't find in other channels.
Convert website visitors
Postie claims that their programmatic triggers automatically mail prospects that engage with your website, converting anonymous and logged-in visitors.
Maximize customer lifetime value
Postie claims that their algorithms identify hidden audience segments in your CRM data to deploy highly personalized reengagement campaigns.
Case Studies
Targeting new movers increased new customer acquisitions and conversions.
The most accurate case study for Postie
45%
New movers are 45% more likely to try new services shortly after relocating.
300%+
The campaign achieved over 300% Return on Ad Spend (ROAS).
1.
Situation
A food delivery company in California had exhausted its net new prospecting audience and struggled to expand into new markets. They sought an innovative method to identify new customer acquisitions rather than repeatedly targeting the same households.
2.
Task
The primary objective was to discover a fresh and unique segment of the market that the company could tap into. The goal was to generate new customer acquisitions and enhance conversion rates through a tailored marketing strategy.
3.
Action
The company employed Postie's New Mover marketing campaign, which targeted households that recently notified the USPS of their address changes. Postie compiled a mailing list of these new movers and sent them direct mail pieces promoting the food delivery service. The campaign's performance was tracked over six weeks, showing a peak between 20-45 days and exceptional results within the first 5 days of receiving the mail.
4.
Result
The campaign successfully expanded the company’s customer base. New movers who received the promotional direct mail converted within a 30-day window, with real-time tracking tying their billing addresses to the postcard mailings. The CPA was $42.38, with a 300%+ ROAS, meeting and exceeding revenue and CPA goals consistently each month.
Keywords
CLYDEGLYDE
CUSTOMER ACQUISITION
DIRECT MAIL CAMPAIGN
GEO-TARGETING
MARKETING STRATEGY
Direct Mail & Print Marketing Q & A
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