Blurbs
"Connect marketers with vetted martech professionals anonymously."
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Updated 3 Days Ago
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3 Advocates
💰
2 Verified Clients
Nutshell
Blurbs helps marketers navigate the chaotic MarTech environment by connecting with vendors through anonymous RFIs, providing curated insights. This ensures marketers only engage with vendors that match their precise needs, boosting lead quality and conserving resources.
In Detail
✌️ Protect your inbox from AI SDRs.
Verified Fast Response
Why contact Vendors anonymously?
Blurbs protects your identity as you ask about all the important questions — pricing, contract
terms, service levels, implementation, integrations, or compliance—without having to enter a sales
funnel.
Blurbs Pricing and Product Detail
Pricing Intel
Pricing is tiered: Basic membership starts at $100 per month, billed annually with benefits for startups. More advanced, the Plus membership costs $400 per month, offering multi-category presence and case study showcases, while Enterprise packages offer bespoke arrangements.
Product Summary
Blurbs offers anonymous vendor inquiry tools, structured RFIs, and community engagement to help marketers find and connect with vetted MarTech professionals efficiently.
Blurbs's Website Claims...
A summary of the claims made on Blurbs's website as noticed by our bot, Vinny.
Empowers vendor discovery process
Blurbs claims that their platform empowers businesses to discover the best MarTech companies and speak anonymously for a more balanced and respectful engagement.
Refines vendor interaction quality
Blurbs claims that their platform improves lead quality by facilitating private and structured vendor inquiries, leading to better-quality engagements.
Controls sales pipeline dynamics
Blurbs claims that their tools allow buying teams to control the pace of vendor discovery, reducing noise and ensuring engagement when there's a clear fit.
Case Studies
Improved leads, cut costs, streamlined engagement efficiently.
15%
Increased qualified warm lead percentage.
20%
Reduced AI SDR and tool costs.
Situation
High Costs, Poor Lead Quality
→
Global brand struggling with expensive tools.
→
High outreach but low-quality leads.
→
Need to reduce costs, maintain pipeline.
A global B2B brand was facing challenges with its investment in AI SDR platforms and sales engagement tools. Despite a high volume of outreach, the quality of leads was disappointing. Many conversations were cold, prospects were frustrated, and genuine opportunities were scarce. Leadership needed a solution to reduce expenses while maintaining the pipeline's integrity. Furthermore, the team wanted to engage with vendors on their own terms rather than being entangled in endless sales processes.
Task
Find Cost-Effective Lead Solutions
→
Lower AI SDR and tool costs.
→
Improve lead qualification rates.
→
Streamline vendor engagement process.
The task was to find a solution that could lower the costs associated with AI SDR platforms and sales engagement while increasing the percentage of qualified leads. It was crucial to ensure that the team could engage with vendors confidently and on their own terms. Additionally, the solution needed to streamline the vendor evaluation process, reducing undue sales sequence noise and creating a more structured buying environment.
Action
Implemented Blurbs' Anonymous RFI Tool
→
Joined Blurbs as a community member.
→
Used anonymous tool for vendor RFIs.
→
Control over vendor interactions improved.
The company joined Blurbs as an enterprise-level community member, gaining access to its anonymous RFI tool. This tool allowed the team to issue private, structured vendor inquiries and receive detailed responses. By controlling the discovery process, the buying team could evaluate vendors objectively and only engage when there was a clear fit. This approach minimized unnecessary interactions and aligned vendor efforts with actual needs, enabling buyers to set the interaction pace.
Result
Cut Costs, Boosted Lead Quality
→
Reduced AI and tool costs by 20%.
→
Increased warm lead percentage by 15%.
→
Shortened sales cycle effectively.
The results were significant. The company managed to cut its AI SDR and sales tool expenditure by 20%. Additionally, the percentage of qualified, warm leads increased by 15%. Sales cycles also became shorter, transitioning more swiftly from initial conversations to purchase discussions. This demonstrated that respectful, anonymous engagement could balance automation and deliver formidable outcomes.
Keywords
AI SDR COST REDUCTION
ANONYMOUS RFI TOOL
VENDOR ENGAGEMENT IMPROVEMENT
LEAD QUALIFICATION INCREASE
STREAMLINED SALES PROCESS
10 Operational Details
Who are your typical customers?
Small businesses
What verticals do your typical customers belong to?
Retail & E-commerce
Travel & Hospitality
Consumer Goods
How do you collect and monitor consumers and their data?
Cookies
Javascript
Is your platform CCPA and GDPR compliant?
Only CCPA
What is your standard 'time-til-live' for clients?
Days
What does a client need to install to start using your service?
Manual API Integration
How do you provide customer service?
Dedicated account manager
Email support
Phone support
How do brands measure the success of a campaign using your platform?
Performance
Customer Engagement
Revenue Growth
What integrations do you offer?
E-Commerce Platforms
Digital Advertising
What is your pricing model?
Subscription-based
Vendor Analysis & Management Q & A
Answers provided by Blurbs
staff
and
vetted by Blurbs.
Hey Blurbs...
Do you facilitate anonymous contact between buyers and sellers?
"Yes. Blurbs is built to provide privacy for in-market and researching Buyers and comprehensive warm leads to vendors."
Hey Blurbs...
Does your site rely on 5-star reviews to rate vendors?
"No. Never. Blurbs finds 5-star reviews useless at scale when judging complex software solutions."
Hey Blurbs...
How do you make money?
"In order to support our buyer/vendor community, we offer tiered subscriptions to vendors based on the level of participation they require."
Hey Blurbs...
How do you give vendors a voice on your platform?
"A few different ways. We have a vendor voice section where vendors can talk about why they're remarkable, who their direct competitors, and share 3-5 Blurbs Live videos."
Hey Blurbs...
Do you charge vendors per lead?
"We do not. We give buyers the chance to submit complete RFIs that contain everything a vendor needs to respond with a thoughtful answer. The one thing it doesn't have is the buyer's name and contact info so they stay out of sales funnels."
Hey Blurbs...
How do you prevent fake reviews and content?
"We don't have reviews. Our content is generated by Vinny (our AI bot) based on exhaustive content provided by vendors. Our AI is programmed to remove bias from marketing materials and cut through jargon in lengthy product marketing documents."
Hey Blurbs...
Do you have a journalistic ombudsman or social editor for bias?
"We maintain a Blurbs Buyer Board who, via in person meetings, vets each vendor who joins the community. They don't want nonsense in the community, we don't want nonsense in the community, and vendors don't want nonsense in the community."
Hey Blurbs...
How do you use AI on your site?
"We have Vinny, our AI bot who is only interested in MarTech. He does a few things: 1) He boils down vendor content into Blurbs (get it?) – accessible bits of content"
Hey Blurbs...
Do you focus on one vertical or are you generic software?
"We are MarTech only. Our founders come from MarTech, and that's how they figured out buyer/vendor communications are a mes."
Hey Blurbs...
Can you explain how you vet site content or is it free-for-all?
"Yep. We vet every submission from vendors both internally (for formatting and correctness) and our ombudsman gang makes sure they're not full of it. We don't let just anyone off the street leave a review because let's face it, they're all fake."
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