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Comparison Criteo vs. Infillion Retail Media Vendor Comparison

Criteo and Infillion are Demand Side Platforms (DSP) vendors.

criteo.com
Criteo Connect commerce and media for retail success. They focus on Retail Media Tech & Ad Optimization, Retail & Commerce, AI-Powered Bidding & Optimizat...

infillion.com
Infillion Enhances ad engagement through omnichannel media solutions. They have no reported specialities.

Criteo or Infillion?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Criteo

"Connect commerce and media for retail success."
Focused on Retail Media Tech & Ad Optimization, Retail & Commerce, AI-Powered Bidding & Optimization and Retargeting .
Criteo helps marketers navigate today’s digital landscape by leveraging commerce data and AI to drive customer acquisition, retention, and revenue. Through tools like predictive bidding and personalized recommendations, it connects advertisers, retailers, and media owners, ensuring impactful, results-driven campaigns across the open internet.

Key Features & Benefits

AI-driven advertising advantage
Criteo claims that its AI-powered technology delivers unparalleled performance by learning from shoppers for 18 years.
Extensive commerce data connectivity
Criteo claims that its platform connects with over 17,000 brands and agencies, maximizing demand with commerce data.
Real-time ad personalization
Criteo claims that Dynamic Creative Optimization+ provides true real-time ad personalization for effective targeting.

Infillion

"Enhances ad engagement through omnichannel media solutions."
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Infillion helps marketers navigate complex media landscapes with tailored ad solutions. By merging MediaMath's programmatic prowess with Infillion's tech, marketers manage and optimize omnichannel campaigns, focusing on real consumer engagement across digital and physical spaces. It's about crafting experiences, not chasing impressions.

Key Features & Benefits

Proprietary ad solutions
Infillion claims that their proprietary ad solutions deliver the highest levels of consumer engagement and attention, custom-built for the best brands in the world.
Unified, scalable platform
Infillion claims that through a combination of managed service ad products and demand-side solutions, they unlock a more customizable, transparent, and holistic approach to omnichannel media.
Global omnichannel scale
Infillion claims that they offer global omnichannel scale, superior inventory, and the world's most effective ad formats, with access to real-world locations, guaranteed attention, and a large network of premium publishers.
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