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Comparison Criteo vs. M3 Retail Media Vendor Comparison

Criteo and M3 are Retail Media vendors.

criteo.com
Criteo Connect commerce and media for retail success. They focus on Retail Media Tech & Ad Optimization, Retail & Commerce, AI-Powered Bidding & Optimizat...

m-three.co
M3 Unlock new revenue with non-competitive brand partnerships. They focus on Retail Performance & Commerce Attribution.

Criteo or M3?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Criteo

"Connect commerce and media for retail success."
Focused on Retail Media Tech & Ad Optimization, Retail & Commerce, AI-Powered Bidding & Optimization and Retargeting .
Criteo helps marketers navigate today’s digital landscape by leveraging commerce data and AI to drive customer acquisition, retention, and revenue. Through tools like predictive bidding and personalized recommendations, it connects advertisers, retailers, and media owners, ensuring impactful, results-driven campaigns across the open internet.

Key Features & Benefits

AI-driven advertising advantage
Criteo claims that its AI-powered technology delivers unparalleled performance by learning from shoppers for 18 years.
Extensive commerce data connectivity
Criteo claims that its platform connects with over 17,000 brands and agencies, maximizing demand with commerce data.
Real-time ad personalization
Criteo claims that Dynamic Creative Optimization+ provides true real-time ad personalization for effective targeting.

M3

"Unlock new revenue with non-competitive brand partnerships."
Focused on Retail Performance & Commerce Attribution .
M3 allows retailers to create additional revenue streams by partnering with non-competing brands. This happens right within the customer’s journey on sites and emails. M3 provides control over these partnerships, ensuring seamless integration without affecting conversion rates. Setup is straightforward, allowing retailers to start quickly.

Key Features & Benefits

Unmatched brand alignment capability
M3 claims that it offers 100% share of voice and unmatched brand alignment, ensuring a highly engaged audience.
Eliminate pointless intermediaries
M3 claims that it provides exclusive, direct access to audiences with no middlemen, ensuring transparent ad placements.
Higher audience engagement rate
M3 claims that engagement is 4x higher compared to traditional publishers, delivering superior campaign effectiveness.
Compare all Retail Media Vendors Head-to-Head