Comparison Applovin vs. Novel Mobile Marketing Vendor Comparison

Applovin and Novel are Mobile Marketing vendors.

Applovin Connect advertisers with broad mobile and TV audiences They focus on Mobile Advertising & Media Buying and Mobile Commerce Enablement.

Novel Build digital wallet passes for eCommerce and retail. They focus on Mobile Engagement & Messaging.

Applovin or Novel?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Full Blurb

Applovin

"Connect advertisers with broad mobile and TV audiences"

Focused on Mobile Advertising & Media Buying and Mobile Commerce Enablement .

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AppLovin helps marketers reach vast audiences by connecting with users across mobile apps and streaming TV. They use AI-based tools to optimize ad placements and boost engagement. Marketers can leverage programmatic exchanges and in-depth analytics to enhance user acquisition, improve monetization, and measure ad campaign performance effectively.

Key Features & Benefits

Massive user reach

AppLovin claims that it connects businesses to over 1.4B daily active users, enhancing engagement and driving growth.

AI-driven advertising

AppLovin claims that its AI-based advertising engine continually improves, optimizing user acquisition and monetization.

Multi-channel success tools

AppLovin claims that its advanced solutions enable businesses to achieve multi-channel success and accelerate growth.

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Novel

"Build digital wallet passes for eCommerce and retail."

Focused on Mobile Engagement & Messaging .

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Novel enables marketers to connect with customers via Apple and Google wallet passes, directly on their phones. By using push notifications, marketers can bypass crowded email inboxes and SMS, driving engagement without needing a separate app. It's straightforward to integrate with tools like Shopify and expand loyalty programs.

Key Features & Benefits

Higher read rate

Novel claims that their push notifications have a higher read rate than Email & SMS, ensuring better customer engagement.

Seamless integration

Novel claims that their wallet passes easily integrate with existing retention tools for effortless customer engagement.

Loyalty enhancement

Novel claims that their multi-level pass configurations enhance loyalty programs for increased customer retention.

Compare all Mobile Marketing Vendors Head-to-Head

Applovin or Novel? Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Applovin

Key Features & Benefits

Novel

Key Features & Benefits

Applovin or Novel?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.