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Comparison Liftoff! vs. Novel Mobile Marketing Vendor Comparison

Liftoff! and Novel are Mobile Marketing vendors.

liftoff.io
Liftoff! Machine learning-driven mobile ad growth platform. They focus on Mobile Advertising & Media Buying.

novel.com
Novel Build digital wallet passes for eCommerce and retail. They focus on Mobile Engagement & Messaging.

Liftoff! or Novel?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Liftoff!

"Machine learning-driven mobile ad growth platform."
Focused on Mobile Advertising & Media Buying .
Liftoff leverages machine learning to scale mobile advertising. It connects advertisers with premium direct inventory and high-quality users, while optimizing ad creatives for impact. Its tools ensure monetization through impressive ad experiences and audience engagement, offering comprehensive solutions for app developers and marketers navigating dynamic mobile landscapes.

Key Features & Benefits

advanced machine learning
Liftoff claims that their Cortex platform uses advanced neural networks and machine learning to drive better ROI and make improved decisions.
first-party data insights
Liftoff claims to acquire quality users at scale using innovative creative strategies and unique first-party data insights from their platform.
premium advertising inventory
Liftoff claims to give easy access to premium inventory and high-quality audiences through their SDK-direct publisher partners.

Novel

"Build digital wallet passes for eCommerce and retail."
Focused on Mobile Engagement & Messaging .
Novel enables marketers to connect with customers via Apple and Google wallet passes, directly on their phones. By using push notifications, marketers can bypass crowded email inboxes and SMS, driving engagement without needing a separate app. It's straightforward to integrate with tools like Shopify and expand loyalty programs.

Key Features & Benefits

Higher read rate
Novel claims that their push notifications have a higher read rate than Email & SMS, ensuring better customer engagement.
Seamless integration
Novel claims that their wallet passes easily integrate with existing retention tools for effortless customer engagement.
Loyalty enhancement
Novel claims that their multi-level pass configurations enhance loyalty programs for increased customer retention.
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