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Comparison Infillion vs. Lexer Demand Side Platforms (DSP) Vendor Comparison

Infillion and Lexer are Data, Analytics and Insights vendors.

infillion.com
Infillion Enhances ad engagement through omnichannel media solutions. They have no reported specialities.

lexer.io
Lexer Unify and enrich customer data for insights. They focus on Data Infrastructure & Enrichment.

Infillion or Lexer?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Infillion

"Enhances ad engagement through omnichannel media solutions."
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Infillion helps marketers navigate complex media landscapes with tailored ad solutions. By merging MediaMath's programmatic prowess with Infillion's tech, marketers manage and optimize omnichannel campaigns, focusing on real consumer engagement across digital and physical spaces. It's about crafting experiences, not chasing impressions.

Key Features & Benefits

Proprietary ad solutions
Infillion claims that their proprietary ad solutions deliver the highest levels of consumer engagement and attention, custom-built for the best brands in the world.
Unified, scalable platform
Infillion claims that through a combination of managed service ad products and demand-side solutions, they unlock a more customizable, transparent, and holistic approach to omnichannel media.
Global omnichannel scale
Infillion claims that they offer global omnichannel scale, superior inventory, and the world's most effective ad formats, with access to real-world locations, guaranteed attention, and a large network of premium publishers.

Lexer

"Unify and enrich customer data for insights."
Focused on Data Infrastructure & Enrichment .
Lexer unifies retailer data into a single customer view. This enriched profile helps businesses target high-value segments, personalize experiences, and drive loyalty across channels. With integrated tools, marketers get practical insights without a steep learning curve, ensuring each action is strategic and tailored to actual customer behavior.

Key Features & Benefits

Single Customer View
Lexer claims their CDP offers a quick and simple solution to unify fragmented customer data, providing actionable insights.
Omnichannel Engagement
Lexer claims to improve customer experiences by orchestrating personalized interactions across multiple touchpoints seamlessly.
Supportive Services
Lexer claims their professional services extend business teams by bridging gaps in analytics, strategy, and tech resources.
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