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Comparison Simpli.fi vs. Criteo Demand Side Platforms (DSP) Vendor Comparison

Simpli.fi and Criteo are Demand Side Platforms (DSP) vendors.

Simpli.fi
Simpli.fi Automates advertising with data-driven platform They have no reported specialities.

criteo.com
Criteo Connect commerce and media for retail success. They focus on Retail Media Tech & Ad Optimization, Retail & Commerce, AI-Powered Bidding & Optimizat...

Simpli.fi or Criteo?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Simpli.fi

"Automates advertising with data-driven platform"
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Simpli.fi transforms marketing by using a demand-side platform with unstructured data. It targets the right audiences effectively. Marketers can handle everything from planning to reporting in one place. Simpli.fi streamlines workflows, provides reliable data insights, and offers a mix of automated and managed services, enhancing campaign outcomes and control.
10 Operational Details
Who are your typical customers?
Small businesses
Medium businesses
Large businesses
What verticals do your typical customers belong to?
Retail & E-commerce
Healthcare & Life Sciences
Financial Services
How do you collect and monitor consumers and their data?
I can’t answer
Is your platform CCPA and GDPR compliant?
Yes
What is your standard 'time-til-live' for clients?
Days
What does a client need to install to start using your service?
N/A
How do you provide customer service?
Dedicated account manager
Live chat
Email support
How do brands measure the success of a campaign using your platform?
Performance
Customer Engagement
Revenue Growth
What integrations do you offer?
Digital Advertising
CDPs
Measurement
What is your pricing model?
Tiered pricing
Performance-based pricing
Custom contract pricing

Criteo

"Connect commerce and media for retail success."
Focused on Retail Media Tech & Ad Optimization, Retail & Commerce, AI-Powered Bidding & Optimization and Retargeting .
Criteo helps marketers navigate today’s digital landscape by leveraging commerce data and AI to drive customer acquisition, retention, and revenue. Through tools like predictive bidding and personalized recommendations, it connects advertisers, retailers, and media owners, ensuring impactful, results-driven campaigns across the open internet.

Key Features & Benefits

AI-driven advertising advantage
Criteo claims that its AI-powered technology delivers unparalleled performance by learning from shoppers for 18 years.
Extensive commerce data connectivity
Criteo claims that its platform connects with over 17,000 brands and agencies, maximizing demand with commerce data.
Real-time ad personalization
Criteo claims that Dynamic Creative Optimization+ provides true real-time ad personalization for effective targeting.
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