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Comparison Emarsys vs. ActiveCampaign Customer Service & Experience Vendor Comparison

Emarsys and ActiveCampaign are Customer Service & Experience vendors.

emarsys.com
Emarsys AI-driven personalized omnichannel customer engagement platform. They focus on Customer Engagement & Personalization and Omnichannel & Customer Engagement.

activecampaign.com
ActiveCampaign Automate personalized customer experiences across channels. They focus on Omnichannel Communication.

Emarsys or ActiveCampaign?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Emarsys

"AI-driven personalized omnichannel customer engagement platform."
Focused on Customer Engagement & Personalization and Omnichannel & Customer Engagement .
SAP Emarsys provides AI-driven personalized omnichannel marketing tools for diverse industries. It integrates multiple channels like email, SMS, and web for individual customer targeting. The platform uses customer data effectively while offering marketing automation and detailed analytics. Its native loyalty solution further strengthens customer-brand relationships.

Key Features & Benefits

Higher channel adoption
SAP Emarsys claims that organizations using their platform experience higher channel adoption, greater productivity, and reduced IT costs.
Impressive customer reach
SAP Emarsys claims that John Frieda achieved 4X greater customer reach through their product launch using their platform.
Award-winning technology
SAP Emarsys claims that for the sixth year, it is a leader in the Gartner Magic Quadrant for Personalization Engines.

ActiveCampaign

"Automate personalized customer experiences across channels."
Focused on Omnichannel Communication .
ActiveCampaign streamlines marketing by automating personalized customer interactions across channels. Marketers can use tools for email, SMS, and WhatsApp messaging, along with CRM features, to enhance customer engagement. Automations reduce workload, enabling marketers to focus on strategic planning while intelligent agents manage campaign timing and personalization.

Key Features & Benefits

Automate growth effortlessly
ActiveCampaign claims that their platform automates personalized customer experiences, saving businesses 20 hours per month on average.
Seamless integration capability
ActiveCampaign claims that their platform integrates with 900+ tools, enabling efficient automations across your marketing stack.
Multi-channel customer engagement
ActiveCampaign claims that their solution enables businesses to reach audiences through email, SMS, and ads for better growth.
Compare all Customer Service & Experience Vendors Head-to-Head