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Comparison theviewpoint vs. Keynes Digital Connected TV (CTV) Vendor Comparison

theviewpoint and Keynes Digital are Connected TV (CTV) vendors.

theviewpoint.com
theviewpoint Connects CTV sellers with buyers efficiently They have no reported specialities.

keynesdigital.com
Keynes Digital Targets key TV audience with data analytics They focus on CTV Measurement.

theviewpoint or Keynes Digital?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Keynes Digital

"Targets key TV audience with data analytics"
Focused on CTV Measurement .
Keynes Digital enhances marketing by targeting specific TV audiences using detailed analytics. It identifies precise demographic data to connect marketers with viewers who are more likely to engage and drive sales. This approach streamlines the advertising process, making each marketing dollar stretch further in a saturated market.
10 Operational Details
Who are your typical customers?
Enterprises
Large businesses
Medium businesses
What verticals do your typical customers belong to?
Retail & E-commerce
Travel & Hospitality
Consumer Goods
How do you collect and monitor consumers and their data?
Cookies
Javascript
Pixels
Is your platform CCPA and GDPR compliant?
Yes
What is your standard 'time-til-live' for clients?
Days
What does a client need to install to start using your service?
Install technology
How do you provide customer service?
Dedicated account manager
Phone support
Email support
How do brands measure the success of a campaign using your platform?
Performance
What integrations do you offer?
Measurement
What is your pricing model?
Can't Say

Key Features & Benefits

precise audience targeting
Keynes Digital claims that its precise audience targeting allows brands to zero in on key audiences on the programs they specifically enjoy.
comprehensive data insights
Keynes Digital claims that its comprehensive data points provide deeper insights and greater impact on audience targeting and engagements.
customized targeting strategies
Keynes Digital claims that its customized targeting strategies can boost sales by 2.8 times and significantly improve marketing results.

theviewpoint

"Connects CTV sellers with buyers efficiently"
.
TheViewPoint connects sellers with buyers in the CTV landscape by automating processes and providing transparency. Sellers can boost revenue through both direct and programmatic deals. Buyers gain access to premium inventory, bypassing unnecessary middlemen. This connection optimizes ad budgets and enhances operational efficiency.

Key Features & Benefits

Unlock opportunities and automation
TheViewPoint claims that its technology connects supply and demand partners, offering cutting-edge solutions for unprecedented automation.
Maximize revenue and demand
TheViewPoint claims that sellers can maximize revenue through industry-leading monetization features and access unique demand from top partners.
Direct access to publishers
TheViewPoint claims that buyers have a direct route to premium publishers, bypassing middlemen to optimize budget and access premium inventory.