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haus.io

Haus

"Measure marketing incrementality and business impact precisely."

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Nutshell

Haus helps marketers determine the actual impact of their campaigns. It uses geo-based testing to measure incrementality, helping marketers see the true effect of ads on sales. Haus automates experiment setup for faster insights and avoids misinterpretations by using transparent, science-based methods without relying on cookies or third-party data.

In Detail
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Haus's Website Claims...
A summary of the claims made on Haus's website as noticed by our bot, Vinny.
AI-powered Incrementality Insights
Haus claims that its AI-powered incrementality platform turns every marketing insight into a fruitful ROI, benefiting many top companies globally.
Geo-based Experimentation Precision
Haus claims that its GeoLift tool precisely measures the true incremental impact of ads with clear geographic experimentation.
Daily Incrementality Reporting
Haus claims that its daily incrementality reporting optimizes your marketing spend by revealing true incremental outcomes.
Case Studies
Upper-funnel Meta strategy unlocks new and efficient audiences.
The most accurate case study for Haus
11%
New revenue from upper-funnel tactics
57%
iROAS improvement after testing period
Situation
Initial Meta Tests Surprising Results
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Mejuri relied heavily on Meta for marketing.
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Incrementality testing with Haus revealed lower efficiency.
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Existing customers were major revenue source.
Mejuri, a prominent fine jewelry brand, relied heavily on Meta for their marketing efforts, especially focusing on lower funnel strategies to drive conversions. They engaged with Haus to conduct incrementality testing to measure the effectiveness of their Meta campaigns. To their surprise, despite strong organic traffic and customer loyalty, the lower pipeline tactics failed to meet their expected incremental return on ad spend (iROAS) goals. Mejuri's marked dependency on existing customers for revenue pointed to a potential gap in reaching new audiences. The collaboration with Haus aimed to shed light on the untapped potential within their Meta strategy and improve their overall marketing efficiency.
Task
Reallocating Budget to Upper Funnel
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Reallocation targeted upper-funnel campaigns for optimization.
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Haus utilized GeoLift for incrementality measurement.
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Aimed at unlocking new audience segments.
To test the hypothesis that Meta's impact hasn't fully reached new audiences, Mejuri and Haus restructured their strategy. They reallocated 25% of the Meta media budget from lower-funnel, direct purchase conversion campaigns to upper-funnel campaigns aimed at optimizing page views and add-to-cart conversions. This test aimed to assess whether upper-funnel tactics could unlock new, truly incremental audiences and possibly rectify the iROAS discrepancies observed with lower-funnel efforts. Haus implemented their GeoLift tool to ensure accurate measurement of these campaigns by evaluating their incremental contributions over a defined period.
Action
Strategic Upper-Funnel Campaign Testing
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Three-week test with two-week post-treatment window.
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Assessment of delayed impacts on conversions.
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Two-cell testing contrasted upper and lower funnel performance.
The testing phase spanned three weeks with an additional two-week post-treatment window to capture latent impacts and delayed customer actions typical of high AOV products like fine jewelry. Mejuri closely monitored the engagement and conversion performance of their Meta campaigns under the new strategic direction. The structured two-cell testing was critical in contrasting the immediate and long-tail impacts of upper versus lower funnel efforts. This comprehensive measure extended beyond instant purchase actions to assess long-term value, reflecting the length of Mejuri’s buying cycle and confirming or negating causal assumptions.
Result
Significant Incrementality Boost Achieved
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Upper-funnel campaigns contributed 11% of new revenue.
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iROAS improved by 57% after test.
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Confirmed benefit of upper-funnel focus.
Upon concluding the test, Mejuri noted an impressive 11% of new revenue directly attributable to upper-funnel tactics, which allowed them to achieve their iROAS target. The impact was even more significant when accounting for the post-test analysis—it revealed a 57% improvement in iROAS, demonstrating a marked advantage in adopting an upper-funnel strategy. This confirmed that focusing solely on lower-funnel tactics was not leveraging Meta’s full potential. The experiment underlined the extended purchasing cycle inherent in high-value items and validated that broader upper-funnel engagement could effectively convert new audiences over time.
Keywords
META STRATEGY
UPPER FUNNEL
INCREMENTALITY TESTING
IROAS IMPROVEMENT
NEW AUDIENCES
MEJURI
HAUS
10 Operational Details
Who are your typical customers?
Medium businesses
Large businesses
Enterprises
What verticals do your typical customers belong to?
Retail & E-commerce
Technology & Software
Healthcare & Life Sciences
How do you collect and monitor consumers and their data?
Local Storage
API
Is your platform CCPA and GDPR compliant?
Yes
What is your standard 'time-til-live' for clients?
Weeks
What does a client need to install to start using your service?
N/A
How do you provide customer service?
Dedicated account manager
Live chat
Email support
How do brands measure the success of a campaign using your platform?
Revenue Growth
Performance
Customer Retention
What integrations do you offer?
E-Commerce Platforms
Digital Advertising
Measurement
What is your pricing model?
Subscription-based
Custom contract pricing
Ad Measurement & Attribution Q & A
Answers provided by Haus staff and vetted by Blurbs.
Hey Haus...
How do you track conversions across channels (DTC, Amazon, etc.)?
"Haus is not an attribution provider. We collect pre-aggregated (non-PII) business KPI data and use this for modeling out test and control groups and measuring incrementality (i.e. the difference in that KPI between the test and the control group)"
Hey Haus...
What attribution models do you support (last-click, multi-touch)?
"Haus is not an attribution provider. We collect pre-aggregated (non-PII) business KPI data and use this for modeling out test and control groups and measuring incrementality (i.e. the difference in that KPI between the test and the control group)."
Hey Haus...
How do you handle first-party data and CRM/CDP integration?
"We directly integrate with the customer's source of truth data in their data warehouse, via Shopify, via SFTP, etc. This is done directly within the Haus platform. We do not touch PII data."
Hey Haus...
Can you track users without cookies and handle privacy compliance?
"We don't rely on pixel, SDKs, cookies, etc. There is no tracking."
Hey Haus...
Do you provide Amazon Attribution or retail media tracking?
"N/A - we provide incrementality measurement to understand the true value of media investment on ad platforms."
Hey Haus...
Can you measure ad impact on online and offline sales?
"Yes - we regularly ingest both online and offline data (3P retail, owned & operated retail, etc.). Haus enables customers to break out granular KPIs within this data sources as well - by retailer, product category, etc.)"
Hey Haus...
What ad platform integrations do you offer (Google, Meta, TikTok)?
"For most ad platforms, we have direct integrations."
Hey Haus...
How frequently is attribution data updated? Real-time reporting?
"Our Causal Attribution dashboard is updated daily - calibrated by Haus incrementality data."
Hey Haus...
How do you measure incrementality and support A/B testing?
"We measure incrementality via our proprietary GeoLift product and are able to run both holdout tests and A/B tests. Customers can also run two studies concurrently."
Hey Haus...
What is your pricing model and how does it scale?
"We offer annual contracts that include unlimited experiments. Our pricing does not adjust based off your paid media investment."
Haus
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