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Comparison Adelaide Metrics vs. Haus Ad Verification and Ad Fraud Vendor Comparison

Adelaide Metrics and Haus are Ad Measurement & Attribution vendors.

adelaidemetrics.com
Adelaide Metrics Measures media quality with attention metrics They focus on Ad Verification & Viewability, Performance & Attribution Analytics and Media Attention...

haus.io
Haus Measure marketing incrementality and business impact precisely. They focus on Incrementality & Media Mix Modeling (MMM).

Adelaide Metrics or Haus?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Haus

"Measure marketing incrementality and business impact precisely."
Focused on Incrementality & Media Mix Modeling (MMM) .
Haus helps marketers determine the actual impact of their campaigns. It uses geo-based testing to measure incrementality, helping marketers see the true effect of ads on sales. Haus automates experiment setup for faster insights and avoids misinterpretations by using transparent, science-based methods without relying on cookies or third-party data.
10 Operational Details
Who are your typical customers?
Medium businesses
Large businesses
Enterprises
What verticals do your typical customers belong to?
Retail & E-commerce
Technology & Software
Healthcare & Life Sciences
How do you collect and monitor consumers and their data?
Local Storage
API
Is your platform CCPA and GDPR compliant?
Yes
What is your standard 'time-til-live' for clients?
Weeks
What does a client need to install to start using your service?
N/A
How do you provide customer service?
Dedicated account manager
Live chat
Email support
How do brands measure the success of a campaign using your platform?
Revenue Growth
Performance
Customer Retention
What integrations do you offer?
E-Commerce Platforms
Digital Advertising
Measurement
What is your pricing model?
Subscription-based
Custom contract pricing

Key Features & Benefits

AI-powered Incrementality Insights
Haus claims that its AI-powered incrementality platform turns every marketing insight into a fruitful ROI, benefiting many top companies globally.
Geo-based Experimentation Precision
Haus claims that its GeoLift tool precisely measures the true incremental impact of ads with clear geographic experimentation.
Daily Incrementality Reporting
Haus claims that its daily incrementality reporting optimizes your marketing spend by revealing true incremental outcomes.
Massive Ad Spend Optimization
Haus claims that it optimizes billions in ad spend, showcasing its prowess with extensive real-world marketing experiments yearly.
Robust Data Science Tools
Haus claims that its SaaS products like Causal MMM enable well-grounded media spend planning, backed by your experiment data.
Client-Reported High ROI
Haus claims that top brands have reported returns of over 10x ROI in a mere two months after using its platform.

Adelaide Metrics

"Measures media quality with attention metrics"
Focused on Ad Verification & Viewability, Performance & Attribution Analytics and Media Attention Metrics .
Adelaide helps marketers assess media quality by using attention metrics like AU. It evaluates cross-channel media placements, predicting which are more likely to capture attention. Marketers can use this to reallocate spend towards better-performing ads, optimizing their campaigns based on a standardized 0–100 efficiency score.

Key Features & Benefits

Omnichannel metric
Adelaide claims that AU is an omnichannel metric proven to measure media quality more accurately than any existing metric.
Machine learning optimization
Adelaide claims that AU uses a machine learning model trained to outperform outcomes, reducing waste and getting better results.
Programmatic activation
Adelaide claims that AU is available everywhere – display, OLV, walled gardens, CTV, linear, and podcasts – with programmatic activation through DSPs.
Compare all Ad Measurement & Attribution Vendors Head-to-Head