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Comparison Haus vs. Data Speaks Ad Measurement & Attribution Vendor Comparison

Haus and Data Speaks are Ad Measurement & Attribution and Predictive Analytics and AI vendors.

haus.io
Haus Measure marketing incrementality and business impact precisely. They focus on Incrementality & Media Mix Modeling (MMM).

dataspeaks.ai
Data Speaks Accurate attribution models for smarter ad spend. They focus on Incrementality & Media Mix Modeling (MMM).

Haus or Data Speaks?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Haus

"Measure marketing incrementality and business impact precisely."
Focused on Incrementality & Media Mix Modeling (MMM) .
Haus helps marketers determine the actual impact of their campaigns. It uses geo-based testing to measure incrementality, helping marketers see the true effect of ads on sales. Haus automates experiment setup for faster insights and avoids misinterpretations by using transparent, science-based methods without relying on cookies or third-party data.
10 Operational Details
Who are your typical customers?
Medium businesses
Large businesses
Enterprises
What verticals do your typical customers belong to?
Retail & E-commerce
Technology & Software
Healthcare & Life Sciences
How do you collect and monitor consumers and their data?
Local Storage
API
Is your platform CCPA and GDPR compliant?
Yes
What is your standard 'time-til-live' for clients?
Weeks
What does a client need to install to start using your service?
N/A
How do you provide customer service?
Dedicated account manager
Live chat
Email support
How do brands measure the success of a campaign using your platform?
Revenue Growth
Performance
Customer Retention
What integrations do you offer?
E-Commerce Platforms
Digital Advertising
Measurement
What is your pricing model?
Subscription-based
Custom contract pricing

Key Features & Benefits

AI-powered Incrementality Insights
Haus claims that its AI-powered incrementality platform turns every marketing insight into a fruitful ROI, benefiting many top companies globally.
Geo-based Experimentation Precision
Haus claims that its GeoLift tool precisely measures the true incremental impact of ads with clear geographic experimentation.
Daily Incrementality Reporting
Haus claims that its daily incrementality reporting optimizes your marketing spend by revealing true incremental outcomes.
Massive Ad Spend Optimization
Haus claims that it optimizes billions in ad spend, showcasing its prowess with extensive real-world marketing experiments yearly.
Robust Data Science Tools
Haus claims that its SaaS products like Causal MMM enable well-grounded media spend planning, backed by your experiment data.
Client-Reported High ROI
Haus claims that top brands have reported returns of over 10x ROI in a mere two months after using its platform.

Data Speaks

"Accurate attribution models for smarter ad spend."
Focused on Incrementality & Media Mix Modeling (MMM) .
Data Speaks empowers marketers by cutting through noisy, inaccurate ad platform data with custom-built attribution models. Their tools pinpoint the true impact of ad spend using unified data and incrementality tests, ensuring transparent, confident decision-making and maximizing ad dollar returns.
10 Operational Details
Who are your typical customers?
Small businesses
Medium businesses
Large businesses
What verticals do your typical customers belong to?
Retail & E-commerce
Consumer Goods
How do you collect and monitor consumers and their data?
Pixels
Is your platform CCPA and GDPR compliant?
Yes
What is your standard 'time-til-live' for clients?
Days
What does a client need to install to start using your service?
Provide data
Install technology
Manual API Integration
How do you provide customer service?
Dedicated account manager
Email support
Phone support
How do brands measure the success of a campaign using your platform?
Performance
Revenue Growth
What integrations do you offer?
E-Commerce Platforms
CDPs
Digital Advertising
What is your pricing model?
Custom contract pricing
Subscription-based
Tiered pricing

Key Features & Benefits

unbiased source of truth
Data Speaks claims that running your entire business from one independent, unbiased source of truth ensures informed decision-making and success.
AI-driven data analysis
Data Speaks claims that their AI-driven platform helps brands effectively connect and analyze data from all channels in real-time.
privacy-compliant first-party tracking
Data Speaks claims that their privacy-compliant, first-party tracking allows for robust customer insights amid evolving data privacy standards.
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