"Manage and optimize programmatic ad campaigns effortlessly"
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Updated 3 Days Ago
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3 Advocates
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2 Verified Clients
Nutshell
SmartyAds lets marketers control programmatic ad spending through precision targeting and comprehensive DSP and SSP tools. It simplifies campaign management across multiple formats, ensuring brand-safe and effective monetization. The platform's versatility helps brands reach desired audiences efficiently, improving return on ad spend without the usual hassles.
In Detail
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Smartyads's Website Claims...
A summary of the claims made on Smartyads's website as noticed by our bot, Vinny.
Industry-leading programmatic infrastructure
SmartyAds claims that their full-stack programmatic infrastructure optimizes advertising and monetization for businesses.
Advanced demand-side solutions
SmartyAds claims that their Demand Side Platform drives KPI-focused, omnichannel buying for effective user engagement.
Superior monetization platforms
SmartyAds claims that their Supply Side Platform maximizes publisher yield with integrated monetization solutions.
Case Studies
SmartyAds empowered Zentrix Digital's advertising success effectively and efficiently.
40%
Win Rate Achieved
0.56%
Click-Through Rate Increased
Situation
Client's Need for Efficient Campaigns
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Zentrix Digital needed better campaign engagement.
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They required optimized cost metrics and higher CTR.
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Partnership with SmartyAds DSP was formed for solutions.
Zentrix Digital sought to enhance their advertising campaigns by achieving higher win rates, improving click-through rates (CTR), and optimizing their cost metrics. To achieve these objectives, they partnered with SmartyAds DSP, seeking a solution that could provide programmatic media buying power across multiple channels effectively and efficiently.
Task
Optimizing Cost and Engagement Metrics
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Achieve a win rate over 40%.
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Reduce eCPM to $3.80 effectively.
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Increase CTR to 0.56%.
Zentrix Digital's primary task was to leverage SmartyAds DSP's capabilities to achieve a win rate of over 40%, reduce effective cost per mille (eCPM) to $3.80, and increase the click-through rate to 0.56%. These improvements were aimed at elevating campaign effectiveness and meeting business goals. The focus was on utilizing SmartyAds tools for curated deals and programmatic ad placements to drive these key metrics.
Action
Implementing SmartyAds' Robust Tools
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Used SmartyAds DSP for omnichannel campaigns.
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Employed curated deals for smart targeting.
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Continuous optimization was conducted with support.
By utilizing SmartyAds DSP, Zentrix Digital launched and managed omnichannel advertising campaigns targeting mobile, display, native, and video ad formats. The DSP's provision of curated deals allowed Zentrix Digital to target smartly, ensuring brand safety and enhancing advertisement visibility. Continuous monitoring and optimization with SmartyAds support helped Zentrix Digital align their advertising strategies with desired outcomes, fostering engaging user interactions with their products.
Result
Exceeding Expectations with High Engagement
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Win rate exceeded 40%, beyond expectations.
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eCPM optimized to $3.80.
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CTR elevated to 0.56%.
As a result of implementing SmartyAds DSP, Zentrix Digital achieved a remarkable win rate exceeding 40%, fulfilling their campaign goals beyond expectations. The effective cost per mille (eCPM) was optimized to $3.80, while the click-through rate (CTR) increased to 0.56%. Users engaged more actively with the advertised products, and Zentrix Digital expressed satisfaction with the system's efficiency. The process of running campaigns was seamless, and constant support from SmartyAds deepened the partnership trust.
Keywords
ZENTRIX DIGITAL
SMARTYADS DSP
WIN RATE
CLICK-THROUGH RATE
EFFECTIVE COST PER MILLE
PROGRAMMATIC ADVERTISING
BRAND-SAFE CURATED DEALS
Demand Side Platforms (DSP) Q & A
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