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"AI-driven customer service for seamless support"

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Nutshell

Kustomer helps marketers by automating customer interactions using AI, reducing support workload, and enhancing efficiency. Their platform unites CRM and ticketing with AI to deliver consistent customer experiences across all channels. Marketers get real-time insights to refine strategies and build stronger customer relationships.

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Kustomer's Website Claims...
A summary of the claims made on Kustomer's website as noticed by our bot, Vinny.
Reduces support queries by 45%
Kustomer claims that their AI Agents for Customers reduce support queries by 45% with instant, human-like support.
Improves agent efficiency by 65%
Kustomer claims that their AI Agents for Reps boost agent efficiency by 65%, enabling smoother customer inquiry handling.
Supports proactive, seamless service
Kustomer claims that their platform anticipates needs and resolves issues proactively for seamless, personalized experiences.
Case Studies
Kustomer improved Makesy's customer service efficiency significantly.
The most accurate case study for Kustomer
45%
Great Stat
65%
Boost agent efficiency
Situation
Lackluster CRM hinders service efficiency
Ineffective CRM hindered customer communication
Struggled to maintain Makesy's brand voice
Lacked SMS capabilities, limiting global reach
Makesy, a company focused on offering creative supplies and tutorials, was struggling due to an inefficient CRM system. Their existing CRM failed to provide necessary customizations, making it challenging for the customer service team to connect with their clients effectively. Without proper tools, the team couldn't maintain consistency and often failed to embody the Makesy brand in their communications. Additionally, the inability to seamlessly handle agent schedules and respond promptly to customer inquiries led to delays and diminished service quality. These issues were further compounded by the absence of SMS messaging capabilities, limiting Makesy’s international reach.
Task
Identify a functional CRM solution
Find a CRM enhancing efficiency and brand voice
Implement tools for better message management
Ensure scalability and innovative engagement
Tasks centered around finding a CRM system that can improve Makesy’s service efficiency and restore their brand's unique voice in communications. Responsibilities included sourcing a platform that could help agents handle their messages more efficiently and address customer issues with reduced lag time. It was crucial to empower the team with tools that provide instant insights into customer interactions and allow for customization—thus safeguarding Makesy's lighthearted branding. The chosen solution needed to accommodate Makesy's operational size and agility while offering scalability and innovative customer engagement tools.
Action
Adopted Kustomer CRM for efficiency
Implemented Kustomer's innovative CRM features
Enhanced communication efficiency and service quality
Encouraged self-service with a Knowledge Base
Makesy chose Kustomer as their new CRM to overhaul their customer service operations. Initiating with Kustomer's suite of features, including volume managers, personalized tagging, and easy customizations, the team could organize schedules better and improve communication efficiency. Implementation saw instant benefits; agents swiftly dealt with bulk emails and used personalized tools to maintain their distinct brand feel in customer interactions. Additionally, Kustomer’s Knowledge Base empowered customers to self-service, thus reducing workload on agents. Furthermore, adopting inbox routing ensured every client received personal attention, all supporting the team's operational objectives.
Result
Enhanced service and customer satisfaction
Achieved quicker response times and efficiency
Saw improvement in customer satisfaction and reviews
Laid a scalable foundation for future growth
The switch to Kustomer significantly improved Makesy's customer service. Agents experienced increased productivity, evident from reduced response times and the ability to address multiple client issues promptly. The CRM allowed agents to resolve 48 tickets via conversation assistants in the first week alone, contributing to higher customer satisfaction and more positive reviews for Makesy. The streamlined process not only alleviated the agents' workload but also ensured a consistent and pleasant customer interaction experience, which was crucial to maintaining their brand integrity. The adoption of Kustomer thus set a foundation for future scalability with ongoing SMS integration plans.
Keywords
MAKESY
KUSTOMER
CUSTOMER SERVICE EFFICIENCY
CRM UPGRADE
SELF-SERVICE OPTIONS
BRAND VOICE CONSISTENCY
Clientelling and CRM Q & A
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