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Comparison Zeta Global vs. Backstroke Customer Data Platform (CDP) Vendor Comparison

Zeta Global and Backstroke are Email Marketing (ESP) and SMS Marketing vendors.

zetaglobal.com
Zeta Global Streamlines marketing with AI-driven customer insights. They have no reported specialities.

backstroke.com
Backstroke Automates marketing campaigns with AI-driven agents. They have no reported specialities.

Zeta Global or Backstroke?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

zetaglobal.com
Full Blurb

Zeta Global

"Streamlines marketing with AI-driven customer insights."
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Zeta Global provides a marketing cloud that uses AI to enhance customer acquisition, growth, and retention. It processes extensive identity data to enable precise segmentation and personalization. This helps marketers cut through complexity, optimizing interactions across multiple channels, and offers a cost-effective approach for stronger customer connections.
backstroke.com
Full Blurb

Backstroke

"Automates marketing campaigns with AI-driven agents."
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Backstroke uses autonomous agents to handle campaign tasks like research, segmentation, writing, and design. Marketers oversee the process without direct input. This method lets marketers focus on strategy without getting bogged down in execution. The system utilizes a vast dataset to enhance targeting and timing, boosting campaign efficiency.

Key Features & Benefits

AI-exclusive for enhanced messaging
Backstroke claims that their AI platform is tailored exclusively for Email, SMS, & Push notifications, ensuring smarter segmentation and campaign deployment.
Access to advanced data insights
Backstroke claims that with 10,000+ B2C brand data, they fine-tune messages to drive 20% more revenue without needing data scientists.
Collaborations with innovative brands
Backstroke claims that brands like BITCHSTIX and Pearl iZUMi trust their AI to transform email engagement and increase revenue.
Compare all Email Marketing (ESP) Vendors Head-to-Head