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Ad Measurement & Attribution

📰 From the Blurbs Bugle
Tom Gibbons - 1 month ago
Measuring Black Friday / Cyber Monday Effectiveness
Calculating amidst the chaos. Read →
Tom Gibbons - 1 month ago
Wanamaker Bet?
"Half my advertising spend is wasted; the trouble is, I don't know which half." Read →
Tom Gibbons - 1 month ago
Intro to Marketing Attribution
Explore marketing attribution fundamentals alongside top-tier vendors, mastering data-driven ad spend optimization. Read →
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App Measurement & Attribution
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Media Attention Metrics
Multi-Touch Attribution (MTA)
Offline Attribution
Performance Analytics
Purchase Based Attribution
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